Internet can boost TV audiences, says Deloitte
Charlottle McElenyTV audiences are boosted by video-on-demand and catch-up TV viewing, according to a report by Deloitte.
Month: January 2010
Metro recruits brand extension chief
Branwell JohnsonFree newspaper Metro has appointed Sarah Divan as head of brand extensions.
Ruth Mortimer: Kraft and Cadbury: the chocolate war begins to melt….
Ruth MortimerSo it appears that Kraft Foods has finally achieved its takeover of British confectioner Cadbury. Some say the price – nearly £12bn – is at the low end of what many financial analysts felt the brand was worth.
Labour and Conservatives ready irresponsible drinking clampdown
Russell ParsonsBoth Labour and the Conservatives will outline measures to crackdown on irresponsible drinking today (19 January).
Asos appoints marketing director
Rosie BakerASOS.com has appointed former Nike marketer Clare Dobbie as marketing director.
Puma agrees Newcastle United deal
Russell ParsonsPuma has replaced Adidas as kit maker for Championship leaders Newcastle United.
ITV blasts Competition Commission proposals on CRR
Branwell JohnsonITV has slammed the Competition Commission’s (CC) latest proposals for changes to the Contract Right Renewal (CRR) mechanism, which hinders the broadcaster’s ability to grow advertising revenues.
Pepsi appoints new UK marketing director
Joe FernandezPepsiCo has promoted Amanda Thomson to the position of UK marketing director from her role as marketing director for Australia and New Zealand.
Bing continues to make ground in US market
Will CooperBing was the fastest growing search engine in the US last month as it continues to close in on Yahoo’s market share.
Tesco launches Real Food magazine
Rosie BakerTesco is launching a quarterly food magazine to complement its existing customer publication.
Burberry results beat expectations
Rosie BakerLuxury British brand Burberry has exceeded analysts’ expectations for third quarter results thanks to strong sales of outerwear and accessories.
Update: Cadbury agrees Kraft £11.9bn takeover bid
Joe FernandezUpdate: Kraft Foods has agreed a recommended deal to buy Cadbury for around £11.9bn, increasing its offer to 840p per Cadbury share, in a move to create a “leader in the global foods and confectionery sector.”
Putting a new face on your brand
Jo RobertsCalling time on TV advertising for alcohol brands looks more likely after a Health Select Committee’s report last week. But an allout ban need not spell disaster for this already promotionally fettered industry: it could lead to new highs of creative strategic thinking.
Philanthropists in corporate suits
Louise JackIn an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.
Bride vows to carry on regardless
MaryLou CostaT-Mobile spent 2009 gathering consumers together in public spaces for “spontaneous” dancing and mass karaoke sessions. But despite this high-profile marketing, the news that it would merge with fellow mobile brand Orange into a super-network has raised questions over whether the T-Mobile name will continue to exist in the long term.