Bauer looks to boost radio engagement
Russell ParsonsBauer Media is looking to ramp up its consumer insight operation in a bid to boost its radio portfolio.
Month: January 2010
Saab brand sold to Spyker but will remain in use
Joe FernandezGeneral Motors and Spyker Cars have confirmed that they have reached a binding agreement on the purchase of Saab Automobile, worth an estimated $400m (£248m). UK marketing assets will be included in the sale and are currently being negotiated.
Britvic reports increased demand for soft drinks
Joe FernandezBritvic has reported an 11% increase of sales in the last quarter, taking revenues to £242.7m, thanks to strong performances from its well-known brands such as Robinsons, J2O and Fruit Shoot.
And now for a word on our political leaders
Stuart SmithThe Party Political Broadcast season is about to get under way, but given its inability to sway public votes, should we forego the masquerade?
The London Clinic bases launch campaign on “inspired care”
Branwell JohnsonThe London Clinic is supporting the opening of its £80m dedicated cancer centre with a £500,000 campaign taking in press advertising.
Omega Pharma appoints VCCP
Branwell JohnsonOmega Pharma, owner of brands such as Buttercup cough Syrup and Jungle Formula insect repellant, has appointed VCCP to handle its £3m advertising business.
T-Mobile centralises marketing teams
Joe FernandezT-Mobile has completed a restructure of its marketing department in an effort to centralise the function.
Yahoo! positive about 2010
Russell ParsonsYahoo! says it “feels good” about its prospects for 2010 despite posting a 10% dip in revenues for 2010.
Cadbury failed to demonstrate intrinsic value of brands
Joe FernandezA more detailed breakdown of the value of each Cadbury brand could have saved the company from a takeover by Kraft, consultancy Brand Finance and the Institute of Practitioners (IPA) have revealed. According to an analysis by Brand Finance and the IPA, the Cadbury brand portfolio alone is worth about £3.2bn – more than a […]
Partygaming signs up Phil Tufnell
Russell ParsonsPartyGaming has hired former cricketer and reality TV star Phil Tufnell as its first celebrity ambassador to help boost its PartyCasino brand’s cross-gender appeal.
TV and DM marketing work best hand-in-hand
Russell ParsonsIntegrated television and direct marketing campaigns generate greater response rates than using the disciplines individually, according to a study.
Media buyers give cautious welcome to arrival of SeeSaw
Mark BanhamMedia buyers have expressed cautious optimism over the much-anticipated launch of SeeSaw, the online video-on-demand site from broadcaster Arqiva, which launched in beta on Tuesday.
Disney Channel refocuses marketing strategy
Joe FernandezThe Disney Channel is revamping its marketing to offer a more “modern face” and capitalise on a new generation of digitally aware young audiences.
Facebook and Nielsen launch BrandLift tool in UK
Joe FernandezFacebook and The Nielsen Company have announced the UK launch of a new tool called Nielsen BrandLift, which will use the Facebook platform to measure the effectiveness of online brand advertising.
Retailers join Look to host high street fashion show
Rosie BakerLook, the fashion magazine, is teaming up with fashion retailers including Zara, Next and Asos.com to launch the first high street fashion show during London Fashion Week.