Marketing drives Sky’s “strong” growth
Russell ParsonsBSkyB says its Christmas marketing blitz helped add 172,000 net new customers in the second quarter of its financial year.
Month: January 2010
Toby Carvery readies first TV campaign
Russell ParsonsTroubled pub company Mitchells & Butlers (M&B) is to launch the first television campaign for its Toby Carvery brand as it looks to grow the restaurant chain.
Water company launches campaign to stop leaks
Rosie BakerUnited Utilities, the water company, is launching an integrated campaign encouraging consumers to report leaks through its dedicated Leakline service.
Daily Mail launches TV campaign to attract women
Branwell JohnsonThe Daily Mail is to launch a £10m campaign focusing on editorial content in a bid to capture the interest of 35-plus women.
Castrol signs up for Euro 2012
Russell ParsonsCastrol has strengthened its relationship with football by signing a deal with UEFA to sponsor the EURO 2012 tournament.
Bring all sales channels under one umbrella
Jo RobertsRetailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations.
Royal Mail and mailing houses team up to give DM boost
Russell ParsonsRoyal Mail has forged a partnership with mailing houses that aims to increase the efficiency of high volume direct mail campaigns.
Apple launches iPad
Joe FernandezApple has launched iPad, a new touchscreen device similar to the iPod Touch, which will include an e-book reader, with content from publishers including the New York Times and Penguin Books.
Honda print ad takes top newspaper advertising award
Branwell JohnsonThe top prize at the Annas newspaper advertising awards has gone to Wieden & Kennedy for its Honda “Bacon” ad.
Morrisons names Dalton Philips as new chief exec
Joe FernandezMorrisons has appointed former Walmart executive Dalton Philips as its new chief executive, replacing Mark Bolland.
DoH reveals latest Change4Life initiative
Russell ParsonsThe Department of Health has launched the latest Change4Life sub-brand “Let’s Dance” that aims to encourage kids to dance.
Merging the online and offline world
Jo RobertsMany high street stores are still suffering from the effects of the recession and won’t be greatly comforted that economic growth has risen by a paltry 0.1% in the last three months of 2009, according to the Office of National Statistics.
Health, wealth and happiness: week nine
Marketing WeekDoug Edmonds, managing director of 2CV says the mood of the nation is mixed as the end of January approaches.
Radio ads boost browsing, study says
Russell ParsonsRadio advertising leads to an instant increase in online brand browsing, according to a study.
Ladbrokescasino.com launches £50 giveaway promotion
Rosie BakerLadbrokescasino.com is launching a £2.5m marketing campaign to support its promotion offering new online players £50 of free chips.