Irish tourist body looks for new agency
Branwell JohnsonFailté Ireland, the national tourist development authority for Ireland, is reviewing its advertising agency requirement.
Month: May 2010
Super-fast broadband offers great promise but at what cost?
Joe FernandezAfter all the kerfuffle surrounding the new government over the last few weeks, it’s somewhat of a relief to see the Conservative and Liberal Democrat coalition promising super-fast broadband in its programme for government.
Diageo to sponsor Glorious Goodwood
Russell ParsonsDiageo is to sponsor the Glorious Goodwood horse racing festival as part of a three-year deal signed with the event’s host, the Goodwood Estate.
Mobile in the mix
Marketing WeekDouglas McDonald, head of mobile at digital and direct agency Tullo Marshall Warren (TMW), cautions that clients need to have a clear understanding of how mobile can help them with their business challenges.
Searching for transparency – Search Trends and The General Election
Marketing WeekOmar Mossadek, head of search at search marketing agency Barracuda-Digital, looks at what role the internet plays in informing voters and the online consequences following recent television debates and media coverage of the main parties and their leaders.
BA posts record £531m loss
Russell ParsonsBritish Airways predicts it will break even next year despite posting a record £531m loss for last year.
Tesco backs minimum price for alcohol
Russell ParsonsTesco has called on the Government to consider introducing a minimum price for alcohol in a bid to tackle alcohol abuse.
Umbro signs as England 2018 bid partner
Russell ParsonsUmbro has become the first new sponsor of England 2018 since allegations that the bid team’s former chairman Lord Triesman accused rival nations of planning to bribe match officials.
Gov’t plans Royal Mail part-privatisation, kids marketing crackdown
Russell ParsonsThe coalition government has confirmed it plans to part-privatise the Royal Mail.
London 2012 unveils Games mascots
Pitch reporterLondon 2012 has unveiled cartoon animations named Wenlock and Mandeville as the mascots for the Olympic and Paralympic Games.
SAB Miller’s UK premium beers outpace market
Russell ParsonsSAB Miller, owner of the Peroni and Pilsner Urquell brands, says the growth of its premium beers outperformed the declining UK market last year.
Virgin Trains unveils zombie campaign
Branwell JohnsonVirgin Trains is portraying car and plane travellers as zombies in its latest £6.3m campaign.
Guardian launches its readers’ membership scheme
Branwell JohnsonGuardian News and Media (GNM) has launched its membership scheme for readers under the banner “Extra”.
Week 25: Health, wealth and happiness
Marketing WeekA period of stability can be seen in the index as the weather improves, says Doug Edmonds, managing director of 2CV.
A wave of stability hits the nation
Jo RobertsThe health, wealth and happiness index has now been tracking the well-being of the nation for 25 weeks. During this time 2CV has asked a panel of consumers from a range of age groups about how they are feeling.