Greenpeace uses national ads to attack BP
Joe FernandezGreenpeace has unveiled a press advertisement accusing BP CEO Tony Hayward of cutting investment in clean energy in favour of dirty sources of oil.
Month: May 2010
Future profits rise 13%
Rosie BakerFuture, which publishes titles including Total Film and Classic Rock, has posted better than expected profits despite falling ad sales.
Video advertising to boom in next five years predicts Forrester
Joe FernandezVideo will be the fastest growing interactive advertising format in Europe over the next five years, with advertisers spending more than €1bn (£860m) on the medium, Forrester is predicting.
Outdoor trade body names new CEO
Branwell JohnsonThe Outdoor Advertising Association (OAA) has hired Mike Baker as its new CEO.
SeeSaw unveils premium content offerings
Joe FernandezSeeSaw is unveiling a new premium content service, offering US shows such as South Park and The Hills.
Kraft consolidates UK media account into PHD
Joe FernandezKraft Foods has consolidated its £50m UK media planning and buying account into PHD, bringing together all its UK Cadbury and Kraft brands into one agency.
First UK abortion TV ad to face legal challenge
Joe FernandezSexual health clinics group Marie Stopes International has unveiled plans to launch the first ever national campaign to raise awareness of sexual health and confront the taboo of abortion, pending a legal challenge from the Society For The Protection Of Unborn Children (SPUC).
IDM looks to bridge digital skills gap with MSc
Russell ParsonsThe Institute of Direct Marketing (IDM) is looking to bridge what it believes is a digital skills gap among senior marketers with the launch of an MSc in digital marketing.
Call to action must make a connection
Jo RobertsRecession-led marketing strategies continue to make an emotional connection with consumers concerned about the economy, according to research by TNS.
Come to the Marketing Week Trends Show 2010!
Marketing WeekRoll up, roll up and feel the future!
Asda sparks petrol pump price war
Rosie BakerTesco and Asda are sparring over petrol prices as both supermarkets cut petrol prices.
OFT gives Project Canvas go-ahead
Branwell JohnsonThe Office of Fair Trading has decided that Project Canvas, the proposed joint venture between the BBC, commercial broadcasters and video-on-demand companies does not need to be investigated .
Robin Auld joins ChipsAway as marketing director
Joe FernandezDomino’s Pizza’s former sales and marketing director Robin Auld has joined automotives paintwork repair specialists ChipsAway as its marketing director.
Toyota faces new recall blow
Pitch reporterToyota is preparing to recall as many as 12,000 vehicles from its luxury Lexus marque for problems related to steering.
Bulmers launches new outdoor campaign for Summer Blend
Pitch reporterHeineken-owned premium bottled cider brand Bulmers is launching an outdoor campaign for its new limited edition variant SummerBlend.