The X Factor attracts record viewing figures
Branwell JohnsonITV1 flagship show The X Factor drew a peak audience of 12.6m on its return at the weekend.
Month: August 2010
Why marketing should be touchy feely
Marketing WeekMark Thomson, media director at Royal Mail, argues that neuroscience should play an important role when planning an integrated campaign.
DM key to cash-strapped charities holding their own
Russell ParsonsDavid Cameron has called upon charities to help achieve his dream of a “Big Society” where collective responsibility for the good of the vulnerable is shared. To recall, the Prime Minister wants to see a surge in activism and philanthropy, and wants charities to help rabble rouse benevolent Britons into action. Critics, of course, say […]
Huang pulls Liverpool bid
Russell ParsonsKenny Huang, the public face of the consortium looking to buy Liverpool Football Club, has pulled out of negotiations with the Premier League outfit’s board.
Deloitte: TV and social media synergies limited
Russell ParsonsTelevision and social media are complementary but the opportunities to exploit the synergies are limited in reach, according to Deloitte.
Media owners in the data lab
Lucy HandleyLucy Handley, author of this week’s cover feature on paywalls, argues that is in all publishers’ interest to charge for content, but everyone must take the plunge for it work. Reports of News International titles The Sun and News of The World going behind a paywall in October to join Times Online broke just as […]
TfL uses celebrities to promote cycling in the capital
Matthew ChapmanWatch TfL’s short film ’Introducing London with Mark Ronson’ here.
TNT Post ramps up data services
Russell ParsonsTNT Post is expanding the range of data services it offers to direct marketers as the postal company looks to take on rival Royal Mail.
IPC to unload lad’s mag Loaded
Rosie BakerIPC Media is poised to sell its monthly lad’s mag Loaded to Vitality Publishing, the publisher of Attitude magazine.
Facebook Places will make location-based services mainstream, say experts
Charlottle McElenyFacebook Places will encourage a wider audience to use location-based services, providing a big opportunity for brands, according to industry experts.
Miller cleans up its image
Rosie BakerMiller Genuine Draft is launching a campaign focusing on its brewing process as part of a push to drive its market share in the premium lager market.
Apple axes Quattro mobile ad network
Will CooperApple is shutting mobile ad network Quattro Wireless as it concentrates fully on the fledgling iAd platform.
Online spending growth returns to pre-recession levels
Matthew ChapmanOnline spending in July hit £5bn as growth reached the highest levels since 2007, according to research from IMRG/Capgemini.
M&B sells 333 pubs to focus on food
Russell ParsonsMitchells & Butlers (M&B) has sold 333 pubs to Stonegate Pub Company for £373m as part of its strategy to become a food-led business.
Does the launch of Facebook ‘Places’ pose a threat to digital rivals?
Marketing WeekFacebook’s location-based new service will only trouble Foursquare if brands are allowed to be involved, says Adam Field, head of social media at Media Contacts.