Will quality video content change how advertisers engage with online media?
Marketing WeekQuality online video can change the marketing game, argues Yahoo! head of commercial development Guy Beresiner.
Quality online video can change the marketing game, argues Yahoo! head of commercial development Guy Beresiner.
Marketers should be cautious over the interpretation of adverts describing goods and services following a court ruling.
Vintage TV, the new digital music TV channel, has signed a deal with Getty Images to create Music video content.
Kellogg is unveiling an integrated advertising campaign to promote its new Coco Pops variant Choc N’ Roll.
Britvic has selected iD Experiential to carry out a nationwide sampling campaign to launch PepsiCo’s US soft drink brand Mountain Dew in the UK.
Lionsgate has launched a digital campaign across Yahoo to promote its latest cinema release The Expendables.
FX UK has signed a sponsorship agreement with Joop! Homme to promote the channel’s best drama content.
Watch the latest Saab campaign here.
Media consumption is on the up because Britons are increasingly using more than one type of communications device at the same time, according to a study.
Marketers should re-appraise integration rather than getting too swept away in the social phenomenon, says Nick Gill, planning director at DCH.
The state of the nation has slumped to the same level of well-being as we saw towards the end of the World Cup. Is this a worrying sign? By Doug Edmonds, managing director, 2CV
Five is yet to decide if it will make any changes to its digital strategy after new owner Richard Desmond’s management shake-up last week.
Marks & Spencer is launching an online fashion programme starring brand ambassador Myleene Klass.
Student Aid has created a smartphone app and social media site designed to help brands target students with localised offers.
Waitrose is revamping its online members club MyWaitrose with additional features.