Marketers are consumer champions, says Ad Association chief
Branwell JohnsonMarketers should claim their rightful place as consumer champions, according to Advertising Association chief executive Tim Lefroy.
Month: August 2010
Five rejoins Project Canvas
Jessica DaviesFive has confirmed its return to Project Canvas, following its recent acquisition by Richard Desmond’s Northern & Shell.
UBS revs up global rebranding with Formula 1 partnership
David BurrowsSwiss bank UBS is to become a global partner of Formula 1.
Bulmers launches pub garden finder app
Will CooperBulmers has launched a mobile app that directs users to the nearest pub with a garden as part of the latest phase of its Bulmers Summer campaign.
Pre-recorded TV viewers cut out ads
Rosie BakerThe increasing use of digital television recording devices means fewer viewers will watch advertisements, according to a study.
Thinkbox adds UKTV to shareholders
Branwell JohnsonDigital broadcaster UKTV is set to join Thinkbox, the commercial television marketing body, as a full shareholder next year.
M&S names new chairman
Rosie BakerMarks & Spencer has named Robert Swannell as Sir Stuart Rose’s successor in the role of chairman of the retail chain, completing its “succession plan”.
BT plans postcode targeted cinema ad
Branwell JohnsonBT is launching its first cinema advertising campaign in seven years and is using the medium to target specific geographical areas.
BA hires Bobby Zamora to push 2018 World Cup
Matthew ChapmanBritish Airways is using England footballer Bobby Zamora to publicise its backing of England’s bid to host the 2018 World Cup.
Ferrero Rocher appoints Rainey Kelly to £6m ad account
Joe FernandezFerrero Rocher has tasked advertising agency Rainey Kelly Campbell Roalfe/Y&R with its £6m business, including developing the confectionery brand’s festive campaign.
Online ads annoy more than appeal
Charlottle McElenyMost web users don’t find online ads impactful or appealing, according to new research.
Nescafé to launch 3-in-1 sachet for ‘no-hassle’ generation
Matthew ChapmanNescafé is launching a three-in-one sachet containing coffee, whitener and sugar in an attempt to attract younger consumers to the instant coffee category.
Tetley Tea Folk return
David BurrowsTetley has “bowed to consumer demand” and confirmed the return of its Tetley Tea Folk.
Tesco trials drive-thru grocery
Rosie BakerTesco is launching the nation’s first drive-thru supermarket service today (23 August) to help its customers manage their time.
Sky Sports News campaign marks relaunch
Russell ParsonsBSkyB has marked the relaunch of Sky Sports News as a pay-TV channel with a press campaign trumpeting its “all new look”.