In promoting the function and discipline of marketing as a driver of growth and a valuable link between a business and its customers, we can’t live in a bubble. A theme that I see emerging from our content is the need for marketing to link effectively with every other part of the business and use […]
BSkyB could increase cross-promotion of its broadband, telephone and television services as the media company nears its 10 million customer target. Sky acquired 96,000 new customers in the three months to 30 September, bringing its total base to 9.956 million, according to its latest quarterly results. The media company issued a statement that hinted at […]
Michelin has developed an audio logo for the brand to act as a “sonic seal of recognition”.
Check out Coca-Cola’s Christmas campaign.
A roundup of retail stories from the week… M&S, Phones4U, Tesco, Morrisons, Sainsbury’s, Primark, HMV
Trade bodies for the advertising, mobile,and retail industries are creating a joint initiative to help their members take advantage of the mobile commerce market.
Channel 4 has appointed Dan Brooke to the newly created marketing and communications director role.
Birds Eye has appointed former Cadbury marketer Margaret Jobling as marketing director.
From branded online TV from Debenhams to iPhone apps and QR barcodes from Tesco, a number of digital initiatives launched by retailers in the past week have really shown the way these companies are thinking about the online world holistically and how it actually fits into peoples lives. Today (27 October) Tesco is launching its […]
Dominic Rowbotham, head of business development at RMI, advises retail marketers on improving planning. Although retail marketing is becoming increasingly important, many brands and agencies still see it as a simple sales uplift mechanism and being a cumbersome and labour intensive to plan and execute. The reality is that retail marketing does more than just […]
Shelter is launching a campaign to highlight how anyone can lose their home at Christmas.
Tesco is introducing press ads that use smartphone readable barcodes in a bid to make mobile shopping more convenient.
An ad for Antonio Federici ice cream that shows two men dressed as priests about to kiss has been banned by the advertising watchdog because it is offensive to Catholics, the third time in two years the ice cream maker has been censured.
Watch the latest Sony ad here.
National Trust is to create an “executive” marketing team to be led by its first brand and marketing director as part of the organisation’s efforts to boost recognition and broaden its appeal.