Adidas extends sponsorship deal with Chelsea
Joanne OattsAdidas has agreed an eight year deal with Chelsea Football club to continue its sponsorship and sportswear supplier status until the 2017/8 season.
Month: October 2010
Spotify partners with Three for music campaign
Joanne OattsSpotify has tied up with Three to promote the experience of using its online music service on the mobile network.
Amber Le Bon to front Forever 21 UK launch
Rosie BakerForever 21, the US fashion chain, has revealed Amber Le Bon as the face of the fashion chain ahead of its UK launch.
Britain requires an independent press says Murdoch
Joanne OattsRupert Murdoch, owner of NewsCorp, has said Britain needs an independent press that is “turbulent” and “free.”
Sponsors sigh with relief after MUFC settles Rooney row
Branwell JohnsonManchester United Football Club (MUFC) has signed a new contract with Wayne Rooney in a move that should reassure sponsors of both the club and its star player.
Comparethemarket to open London store
Rosie BakerUpdate: Comparethemarket.com, the online comparison site, is to open a pop-up retail store on London’s Regent Street.
John Lewis to bolster marketing department with new heads
Joe FernandezJohn Lewis is bolstering its marketing department with the recruitment of four new heads of marketing.
Richard Desmond pulls Five out of Thinkbox
Branwell JohnsonFive is to leave the television marketing body Thinkbox but the organisation will still represent 92% of the market by audience.
TV is the future once more
Joanne OattsGot something to say about email marketing? Take part in Marketing Week’s email marketing survey. After a number of years of increasing online video usage causing some to sound the death knell of television, it seems that once again, the sun is shining on TV. With even the likes of Google and Apple getting into […]
BSkyB unveils Sky Anytime+ launch date and strong Q1 results
Branwell JohnsonBSkyB is to roll out Sky Anytime+, the company’s internet delivered video-on-demand (VoD) service from Tuesday (October 26).
Amazon posts 16% profit rise to £147m
Jessica DaviesAmazon has posted a 16% rise in income to $231m (£146.7m) for the third quarter.
Citroën appoints new marketing director
Rosie BakerCitroën has appointed Jules Tilstone as marketing director following the departure of Ian Hughes.
GHD launches biggest ever campaign
Rosie BakerHaircare brand ghd is launching its “biggest ever” marketing campaign to support its new midnight collection in the run up to Christmas.
Vintage TV comes of age
Joanne OattsVintage TV is ramping up its commercial focus as its weekly viewing figures reach half a million.
Loyalty schemes are a lifeboat in the post recession era
Rosie BakerBrands and retailers are increasingly turning to loyalty programmes as a way to boost customer retention and there is a growing trend to sign up to established programmes. With consumers facing tough times following the Government’s spending cuts and the impending increase in VAT, all retail brands are looking to add value and convince customers […]