Budweiser unveils new “together” ad
Joe FernandezWatch the new Budweiser ad here.
Month: October 2010
Peacocks adds marketing director role
Rosie BakerPeacocks, the value fashion retailer, has appointed ex-La Senza marketer Lisa Bond to the newly created marketing director role.
Louis Vuitton buys stake in Hermès
Rosie BakerSee what Mark Ritson has to say about luxury branding, click here LVMH (Moët Hennessy Louis Vuitton), the luxury group, has bought a 14.2% stake in rival luxury firm Hermès International. The €1.45bn (£1.3bn) deal takes LVMH’s total share in Hermès to 17.1%. The group claims it has no intentions of making a bid to […]
Public sector needs to demonstrate smart marketing
Russell ParsonsPress reaction to the Chancellor’s public sector spending cuts last week was predictably, perhaps even confusingly, varied. The Daily Mail talked of the “huge economic risk” George Osborne has taken, the Telegraph of the impact on Britain’s sharp elbowed middle classes, while The Guardian’s dramatic headline read: “Axe falls on the poor”. What is clear, […]
Google faces further privacy-breach probe
Ronan ShieldsGoogle faces further regulatory investigation after admitting it collected private information such as network and email passwords using its Google StreetView cars.
Range Rover recruits stars for Twitter campaign
Joanne OattsRange Rover has launched a social media campaign that features celebrities tweeting about its new car.
Royal Mail managers threaten strikes
Russell ParsonsRoyal Mail managers are to be balloted over strike action in a dispute over job cuts.
Tesco pledges £1.3bn Christmas savings
Joe FernandezTesco has pledged to run a major Christmas campaign that will save customers £1.3bn with festive promotions and Clubcard deals.
Space NK launches loyalty programme
Rosie BakerCosmetic brand Space NK is introducing a loyalty programme in a bid to become the “market leader in beauty retailing”.
Ad recovery boosts FT sales by 11%
Russell ParsonsFinancial Times publisher Pearson says that a 50% bump in digital subscriptions for the newspaper helped boost revenues by 11% for the year to date.
Windows Phone 7 first to “takeover” Westfield marketing
Joanne OattsMicrosoft’s newly launched range of Windows Phone 7 handsets is the first brand to ’takeover’ Westfield London shopping Centre.
Debenhams launches branded online TV channel
Rosie BakerDebenhams has launched an online television channel to boost its e-commerce business with video content.
Tesco champions recipes with food partnership
Rosie BakerTesco has partnered with recipe website MyDish.co.uk to champion British family meals and boost its foodie credentials.
ITV signs Kia Motors as FA Cup sponsor
Joanne OattsITV has signed up Kia Motors to be the full sponsor of its FA Cup coverage.
IPC Media confirms Loaded and niche sell offs
Joanne OattsIPC Media has confirmed the sale of flagship mens magazine Loaded, along with other niche titles, to Vitality Publishing