Students are one of the groups to be hit hardest by the Government’s spending review, so should this change how brands communicate with them? Students were singled out by the media this month as one of the groups that the coalition government has looked towards to help it out of the deficit, by proposing to […]
Digital radio’s share of total radio listening increased slightly over the three months to September, according to the latest RAJAR figures.
In order to optimise insights generated from the wide range of new tools now available, Michalis Michael, managing director, DigitalMR explains why it is important for your market research agency to be a specialist in this area.
Nissan is recalling an estimated 2.1 million of its cars after a fault with the engine control system was discovered.
Duncan McCallum, founding partner, McCallum Layton, offers some light-hearted but practical tips for conducting effective international research.
The language of social media is driving demand for high quality translations, says Maggie Little, head of business development, Language Connect.
Procter & Gamble (P&G) claims that its strategy of growing market share across all global markets in on track, despite registering a 6.8% decline in net profit.
The UK online industry is worth £100bn a year to the economy, according to a new report by Google and The Boston Consulting Group (BCG).
RAJAR: Magic has regained its position as the number one commercial radio station in London in terms of reach, according to the latest audience listening figures from RAJAR.
RAJAR: The number of listeners tuning into commercial radio stations continued to grow in the third quarter, boosted by strong performances by TalkSport and Absolute Radio.
I was busted last week. The missus caught me, bang to rights, checking out the most gorgeous figure I’d ever laid eyes on. She had a stunning profile and the kind of derriere that makes men go weak at the knees. She was German, of course – it was unmistakably part of her feline assurance as she passed me.
Winter has arrived and boy what a change it makes to consumer behaviour. I am a prime example. Draped in my new jacket and chunky knitwear, I leave for work and return home in the dark, drink record levels of cappuccinos, reacquaint myself with soup at lunchtime and am dangerously tempted by the warmth of […]
Giffgaff, the mobile network that is run by its users, has been trick or treating around London in a move to raise brand awareness.
MySpace has revealed relaunch plans to reassert itself as the leading social music platform as agencies claim it’s “on its last roll of the dice”.
The National Secular Society (NSS) has accused the advertising watchdog of “reintroducing the blasphemy law” following its decision to ban the Antonio Federici ice cream advert showing two priests about to kiss.