Virgin Media readies Looney Tunes campaign
Joe FernandezWatch the ad here
Month: October 2010
Google most popular site for news among business execs
Gina LovettGoogle News is the most popular destination for information among business executives in Europe, according to the latest Business Elite Europe survey from Ipsos MediaCT.
What brands can learn from Gap’s logo debacle
Josie AllchinJordi Connor, head of information and insight, OgilvyAction, says brands who conduct robust and inclusive research should have confidence in key decisions rooted in the findings. While it is always good practice to be prepared for some dissenters, particularly given the global reach of social media and the ease with which people can comment, if […]
Exploring online engagement
Josie AllchinJoe Stubbs, junior consultant, Promise Communities, discusses how brands can gain consumer insights from online discussions, but should use this information widely and in context of a bigger picture Social media engagement strategies and buzz monitoring are seen as the latest must have by many companies. Yet very few (if any) business decisions are actually […]
FAME, remember my name
Josie AllchinMark Husak, media development director for Europe, Millward Brown, reveals the results of this quarter’s Cebra celebrity brand analysis study Asked to name which celebrities are most marketable, many marketers would surely come up with a similar top ten list of names. But how many would instinctively place Judi Dench and Joanna Lumley on their […]
Brands can show pride at being gay-friendly
MaryLou CostaWe all know about the pink pound, but why are advertisers reluctant to use gay media to get it? There is something about gay culture that has always fascinated me – perhaps it is the fun-loving flamboyance of many gay men, or the outspoken confidence of many gay women, that appeals to me, and that […]
Debenhams profit up as it boosts fashion
Rosie BakerDebenhams is launching a new designer fashion concept called Edition to build on its own brand fashion offering, as it reports an increase in full year sales and profit.
Vodafone commits to McLaren Mercedes F1 team
Russell ParsonsVodafone has extended and upgraded its title sponsorship of the McLaren Mercedes Formula 1 team as testament to the “enduring global marketing appeal” of the sport.
Tesco overhauls Clubcard rewards
Rosie BakerTesco is cutting some of the rewards available in its Clubcard loyalty scheme in a bid to keep running the Double Points promotion.
Apple combines iPad with MacBook
Rosie BakerApple has relaunched its MacBook Air laptop range to combine its laptop and tablet technology.
Ad code body names chair
Russell ParsonsThe Committee of Advertising Practice, the body responsible for setting the regulatory codes marketers have to comply with, is to be chaired by advertising veteran James Best.
Britvic sales up in “resilient” soft drinks market
Russell ParsonsBritvic says that revenue increased by 14.6% in the year to 3 October as volume sales increased globally.
Only here to put cheer back into beer market
Lucy HandleyThe chief executive and marketing director of Molson Coors talk to Lucy Handley about getting more people into beer, going global and keeping Carling at number one in the sales charts
The secret to a good customer relationship…
Lou CooperAbove all else, customers want brands to listen and respond to them, according to new research. Brands that engage customers in mutually beneficial relationships stand to gain most, says Lou Cooper
The Secret Marketer on agency relationships
David CoveneyLots of time with the agencies this week and a mixed bag of progress. There appears to be a very direct correlation with the quality of my brand managers and the quality of work coming out of the agencies. Some might say that it is down to the quality of the brief itself, but I […]