Vodkat to rebrand after Diageo settlement
Russell ParsonsVodkat will relaunch under a new brand name next year after parent company Intercontinental Brands (ICB) settled its two-year dispute with Diageo.
Month: December 2010
Newspaper retail round-up
Rosie BakerA roundup of retail stories from the newspapers this week… Christmas Crackers, John Lewis, Best Buy, VAT, smartphones, deliveries
Tips for mobile retail sites
Josie AllchinAlex Wares, managing director of web optimisation firm Mediarun, outlines five top tips for retailers developing mobile friendly websites.
The morning after a sales promotion
Rosie BakerWith Christmas only 10 days away, retailers are trying their hardest to convince shoppers to spend their cash by bringing sales forward and offering more discounts than in previous years. But what happened to building loyalty and rewarding shoppers with extras rather than slashing prices? Retail marketers have been talking about engagement as the cornerstone […]
UK postal service under threat, campaign claims
Russell ParsonsA coalition of postal workers, union officials and MPs opposed to the privatisation of Royal Mail have launched a press campaign to build support for their bid “to keep the post public”.
Sky hires AmEx’s Turner as head of online marketing
Gina LovettBSkyB has appointed former American Express head of digital acquisition Matthew Turner as its head of online sales and marketing, as it looks to focus on adding value for existing customers in 2011.
The figures: Ralph Lauren
Marketing WeekClick here to read a profile on Ralph Lauren’s son David who’s in charge of the iconic American fashion house’s global marketing Click here to read a Q&A with David Lauren on his relationship with Ralph Turnover (m) Pre-tax profit (m)Burberry £1280 £166Christian Dior (owns 42% of LVMH’s shares) €17,745 (£15,027) €1902 (£1595)Estée Lauder (brands […]
Q&A: David Lauren
Marketing WeekClick here to read a profile on Ralph Lauren’s son David who’s in charge of the iconic American fashion house’s global marketing Click here to see how Ralph Lauren’s sales figures compare with other luxury brands Marketing Week (MW): Do you want to run the business, taking over from your father? David Lauren (DL): Right […]
NatMag raids Asos.com for insight director
Branwell JohnsonThe National Magazine Company has recruited Asos customer insight chief Aida Muirhead to fill the newly created role of research and insight director.
Nokia E7 launch delayed
Russell ParsonsNokia has delayed the launch of its new E7 smartphone until the new year, missing the chance to cash in on the busy Christmas trading period.
Unilever readies Lynx Excite launch on iAd
Rosie BakerThe campaign for Unilever’s new Lynx Excite range will launch on Apple’s iAd mobile advertising network, as part of the brand’s strategy to find innovative ways to engage with its audience.
Panasonic to shift focus to digital
Lucy HandleyElectronics brand Panasonic is to shift the majority of its £60m UK marketing budget to digital activity next year.
Premier Foods to focus marketing spend on fewer brands
Rosie BakerPremier Foods, which owns the Bisto, Mr Kipling and Hovis brands, will focus its marketing budget on fewer brands as part of the company’s turnaround strategy.
Nationwide appoints retail service head
Russell ParsonsNationwide Building Society has signalled a renewed focus on customer service by appointing its first head of retail service and performance.
NatWest Customer Charter ad banned
Branwell JohnsonNational Westminster Bank has been rapped for a television ad that misleadingly suggested all its branches were open on a Saturday.