Click here to read a Q&A with David Lauren on his relationship with Ralph Click here to see how Ralph Lauren’s sales figures compare with other luxury brands Ralph Lauren’s son David is in charge of the iconic American fashion house’s global marketing. He talks to Lucy Handley about using his intuition and technological innovation […]
KFC is testing a new restaurant design with hi-tech innovations, new seating areas and decor focusing on its hand-preparedmenu to better cater formodern tastes.
The turbulence and questions of late 2010 will continue to haunt us into the new year. Plenty of problems hang over us without the closure one instinctively craves at the end of a calendar year. The cuts: Necessary pain in an era of austerity or the slashing of vital services without enough scrutiny? The coalition […]
The barriers that have long blocked the adoption of performance-based fee structures for digital activity are starting to lift. It seems perverse, but for the 15 or so years of its existence, the most accountable marketing medium ever seen has avoided payment by results. But that could be about to change. The idea of marketers […]
I read with interest the article ’Charities need fresh tactics to win over young donors’ (MW 9 December). The Cancer Research study raises some valuable points and while making donating more accessible to young people through the use of mobile devices is important, it’s only part of the story. The other challenge that charities face […]
It’s little surprise to me that shoppers are abandoning online grocery shopping (’One in four abandon online shopping’). When online grocery shopping began, consumers were wooed by the idea of a hassle-freeshop. They could avoid the queues and do their shopping virtually, from the comfort of their own home. Sadly, they discovered an altogether different […]
I found it ironic that your leader in last week’s Marketing Week (9 December) was followed over the page with a report on the Accenture study that found that marketing departments are failing to align their activities with their company’s business objectives (’Marketing’s agenda out of step with aim of business’). The leader cites Phil […]
Once bitten twice shy: Tim Britton, chief executive of UK YouGov, talks about financial services
Watch the viral here
Halfords has appointed former Superdrug marketing director Gerry Murphy to become its first group brand marketing director as the company looks to grow its retail and car service businesses.
The BBC is to consult rival commercial online media owners on strategy, according to the BBC Trust’s latest review, published today (14 December).
Millward Brown has unveiled a list of the Top 50 most valuable Chinese brands which together have a total value of $280bn (£177bn).
Brands must develop “robust” digital strategies to reach mums online and take advantage of the lucrative “mummy market”, according to new research by Microsoft.
Global Radio has expanded chief executive Stephen Miron’s role to include oversight of the media company’s talent and publishing businesses as part of a wider overhaul of its senior management team.
EasyJet, has recruited Audi UK marketing director Peter Duffy as its first marketing director as the low cost airline prepares to exploit the revenue earning opportunities presented by its recent settlement with founder Stelios Haji-Ioannou.