Grolsch makes sweet Christmas music with bottles
Pitch reporterWatch the Grolsch Christmas campaign here.
Watch the Grolsch Christmas campaign here.
A two hour More4 documentary is to be the centrepiece of a marketing campaign to push the launch of vodka brand Zorokovich 1917 in the UK.
Drinkaware is seeking an advertising agency as the industry-funded alcohol awareness service looks to bolster social marketing activity.
Gary Moss, chairman of Brand Vista, explains how a new brand alignment monitor can help brands assess whether they are delivering on their brand promises.
Most UK mums have been budgeting all year; but will this remain the case for Christmas? IPC Advertising’s director of insight Amanda Wigginton explores.
The Sunday Times will debut its iPad app this weekend as part of a bundled £2-a-week subscription deal or as a free addition for annual print and digital Times subscribers.
Adidas has handed head of communications Barry Moore responsibility for London 2012 marketing activity.
HMV Group reports like-for-like sales plunged 11% for the first half of its financial year, as it seeks to transform itself into a broad-based entertainment brand.
Mastercard and Visa have become the latest brands to suffer online attacks from hackers that have accused them of blocking services to whistle-blowing website WikiLeaks.
Kentucky Fried Chicken (KFC) is to extend its marketing around the on-site preparation of its fresh chicken as part of plans for a new store design that is in development.
Tourist chiefs in Jamaica are looking to broaden the appeal of the Caribbean island by pushing the destination as an adventurous destination for young people and families.
Blacks Leisure Group has reshuffled its board-level management team to put more emphasis on online sales and marketing as part of its efforts to return the business to profit.
More employers are moving their marketing training programmes away from lengthy residential courses to online modules that can be accessed from the office.
Kellogg has appointed Peter Harrison as its permanent UK marketing director.
The Royal Family has set out strict rules for souvenirs produced to celebrate the Royal Wedding between Prince William and Kate Middleton.