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EBay looks to become “considered” fashion choice
Lara O'ReillyEBay is ramping up digital marketing activity for its Fashion Outlet as it looks to become a “considered” brand when shoppers are searching for clothes.
The real cost of brand-building with Facebook
Mark RitsonI remain a social media sceptic. Although Facebook is an important and incredibly useful tool for many brands, its impact has been wildly overstated on three fronts. First, the belief that social media somehow changes or even revolutionises the business of marketing communications. Second, the widespread promotion of social media as a relevant tool for […]
National Trust bolsters marketing with media director role
Branwell JohnsonThe National Trust has created the new role of media and external affairs director to help make the charity more relevant and accessible to the “modern world”.
Motorway appoints Bumble’s marketing VP as CMO as it ups focus on storytelling and community
Josh StephensonNaomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Kettle Chips and Refreshers owner names former Müller marketing boss as first CMO
Niamh CarrollMichael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
‘We can always do better’: Innocent on starting its marketing excellence journey
Michaela JeffersonRealising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
‘Hot coral thread’: Monzo’s top marketer on the importance of distinctive assets
Molly InnesMonzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.