Thomas Cook is to relaunch its brand websites in a bid to drive 50% of its bookings online, a move that comes as the beleaguered tour operator unveils a range of cost cutting measures designed to restore investors’ confidence.
Read this week’s cover feature: Brands who entrust their precious business to others McBride is one of the UK’s biggest makers of branded and supermarket cleaning products: read about them here Chief executive of Moto, Tim Moss, tells us what it’s like to run someone else’s brand Marketing Week (MW): When and why did Marks […]
Read this week’s cover feature: Brands who entrust their precious business to others M&S head of UK franchise, Paul Horwell, talks about franchising the Simply Food brand Chief executive of Moto, Tim Moss, tells us what it’s like to run someone else’s brand McBride is one of the biggest manufacturers of supermarket own-brand cleaning and […]
Johnson & Johnson is thought to have appointed Michael Sneed as its global marketing and PR chief to better align its global communications and support growth.
The first batch of judges have signed up for the Marketing Week Engage Awards 2012.
Churchill is to position as a service-led insurer as part of a “revolution” in its advertising strategy.
Google is to introduce a range of mobile ad solutions for retailers to encourage shoppers back on to the high street.
Are you giving away the baby? Companies are handing over their most precious asset, their brand, by entrusting external managers with specialist knowlege of those sectors to take control of their commercial diversifications. Will it pay off?
Sales and marketing departments have a bit of a difficult relationship. There’s some underlying tension there and that has always been the case. So what’s the answer? Well, merge the two, obviously. That’s the solution according to the latest report coming out of the CIM. The CIM’s Marketing and Sales Fusion report predicts an imminent […]
Pinning down the right time to target people directly and influence their decision-making is no longer a matter of luck, thanks to advances in real-time data tools.
There is nothing new in saying that advertisers must show restraint when using airbrushed images (‘Airbrushing damages consumer trust in brands’). The CAP Code (UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing) is clear that advertisers cannot use post-production techniques in cosmetic advertisements when the result is an image that could never have […]
Some professional paradoxes never fail to amuse me. Male hairdressers are invariably bald. Many small accounting firms are cooking their own books. Teacher’s kids are usually the worst behaved in school. And, closer to home, marketers are useless at positioning and communicating their profession to the public and other executives. But no matter how jaded […]
With a 4G network still a long way off, Lara O’Reilly’s piece on the frustration of failing to access her preferred apps and websites while recuperating in hospital, provides food for thought. 3G technology is great, but when the network was designed it did not anticipate the level of content that is rich in data […]
Your article ‘The new domain names that will be a game-changer for brands’ (MW 20 October) made clear the benefits of owning a branded top level domain (TLD) – greater control of your brand online, enhanced security and opening new possibilities for customer engagement – but I want to add that businesses should not deliberate […]
Ann Summers marketing director Fiona Davis talks to Tanzeel Akhtar about the brand’s 30-year journey during the sexual revolution of women , its latest X Factor-style campaign and keeping on the right side of risqué.