The Information Commissioner’s Office (ICO) is urging website owners to step up their efforts regarding cookie compliance to prepare for full rollout next year. Read full article here.
Mentions of new technology and digital platforms such as mobile, geo-location and hyperlocal services into town centres and local high streets were conspicuous by their absence in Mary Portas’ review of the high street. While many of the measures outlined, such as cutting red tape and addressing business rates and parking, are essential if town […]
Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
O2 is to create the first dedicated team for its Priority Moments loyalty service as it prepares to put more long-term marketing weight behind the scheme in 2012.
M&S’s sponsorship of the X-Factor appears to have paid off as its Christmas ad rated highest out of all the brands advertising during the final on Sunday (11 December) when Little Mix (pictured) were named winners, according to research that measures emotional responses to ads.
Organic men’s skincare brand Bulldog showed that a small player can scoop the top prize when it was awarded the Marketing Week Engage Award for Sponsorship 2011.
There is an impending skills gap in data sciences, professionals in the field believe, with demand likely to outstrip supply in the next five years. To keep the edge over their competition, companies need to invest now in sustaining a stream of talent. The coming shortage of personnel qualified in data analytics is one conclusion […]
UK advertising spend will grow at a slower rate in 2012 than previously forecast, according to a report, as concern over the impact of the Eurozone crisis on consumer confidence offsets some of the uplift the Olympics and European Championships will provide.
Costa continued to drive parent company Whitbread’s “strong” performance in the third quarter, although the coffee chain saw its sales growth slow as challenging financial circumstances kept customers away from its outlets.
Mary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
The Guardian is set to introduce more targeted marketing on its website to point its readers towards the most relevant paid-for services it offers.
Walkers, Lynx and Cornetto are among the brands that have trialled a Bluetooth service on London buses that integrates mobile and geo-location messaging into outdoor media campaigns.
Amnesty International has named Thomas Schultz-Jagow as its first director of campaigns and fundraising.
Job site reed.co.uk has launched a multichannel ad campaign, which asks the public to vote for the ad they would like to be aired on prime-time national, terrestrial and satellite TV from January as part of “Who’s hired? You decide”. Read the full story here.
The Chartered Institute of Marketing’s call for marketing to be fused with sales in order to safeguard its future is indicative of a new economic reality, but it is better management of the two functions and not a forced marriage that is required. The Institute says separate departments will disappear over the next ten years. […]