Holiday Inn ad stars Olympians

Holiday Inn is launching a £5m campaign starring British Olympians to promote its involvement in the London 2012 event.

Holiday Inn

Holiday Inn will manage the official Olympic and Paralympic village that will house the 17,000 athletes involved in the games.

A 30-second TV and cinema ad will break on 12 March, featuring BMX World Champion and 2012 hopeful Shanaze Reade (pictured) and Nick Dempsey, Britain’s most successful windsurfer, practicing in Holiday Inn hotel rooms.

The campaign, created by McCann Manchester, uses the strapine: “17,000 athletes. Six weeks. One home.”

The campaign also includes outdoor, radio and Facebook activity. It also features Paralympic table tennis world number one, Will Bayley, Chris Tomlinson, UK long jump record holder, and Triathlete, Helen Jenkins.

Mike Greenup, InterContinental Hotel Group’s vice president of marketing for Europe, says: “The campaign brings to life the unique role Holiday Inn and Holiday Inn Express will play in the London 2012 Olympic and Paralympic Games. It demonstrates perfectly how our service culture helps you to relax and be yourself, whether you’re an elite athlete, leisure or business traveller.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here