BA names new brand chief
Branwell JohnsonBritish Airways has promoted Hamish McVey to the role of head of brand development and engagement to strengthen its senior marketing team.
Month: May 2012
Green & Black’s readies major push for £8bn premium market
Seb JosephKraft is preparing to launch its biggest ever marketing push for its Green & Black’s organic chocolate brand as it looks to exploit the growing popularity of premium chocolate.
Man U named world’s top football brand
Seb JosephManchester United has been named the world’s most valuable football brand for the second successive year, while city rivals and Barclays Premier League champions Manchester City have broken into the top ten leading teams for the first time, according to a study.
All customer interaction should be treated as DM
Russell ParsonsHow many times have you received a letter or called a contact centre and had an experience that fell short of the way a brand presents itself in its marketing materials? Countless, I’d wager.
Dove bids to banish negative Facebook ads
Rosie BakerDove has launched an app that will replace Facebook ads containing negative body images with its own ‘real beauty’ ads as part of its efforts to encourage a more positive body image.
Gaymers to get new look
Seb JosephGaymers is introducing the ‘Live it Louder’ strapline and revamping its packaging in a bid to revive flagging sales.
Yahoo! appoints CMO
Lara O'ReillyYahoo! has appointed Mollie Spilman as its chief marketing officer as it looks to steady the ship following the departure of several key executives in recent months.
Sainsbury’s fuels petrol price war
Russell ParsonsSainsbury’s has kick-started a new battle in the petrol price cutting war with a pledge to cut prices by 3p per litre, backed by a promotion that offers further reductions for customers spending £50 on shopping.
NMA relaunches as Newsworks
Lara O'ReillyThe Newspaper Marketing Agency is relaunching as Newsworks to better reflect how it works across multimedia, not just print.
Diageo’s Saller talks innovation at MWL
Branwell JohnsonInnovation is the lifeblood of any successful company and Diageo’s global innovation chief Syl Saller, will explain how the brewer creates a culture of innovation leadership at Marketing Week Live.
E.on switches to community sponsorship strategy
Seb JosephE.on is overhauling its sponsorship strategy by switching its backing to community events across the UK as part of its wide-ranging review of its communications approach.
The Economist launches ad network
Lara O'ReillyThe Economist Group is launching its own UK digital ad network that offers brands the opportunity to target consumers based on editorial content rather than using cookies.
Sponsors ready Champions League activity
Seb JosephUEFA Champions League sponsors Sony, Ford, Heineken and Adidas are launching marketing activity to exploit their backing of the tournament ahead of tomorrow’s (19 May) final between Bayern Munich and Chelsea.
Facebook more valuable than McDonald’s
Lara O'ReillyFacebook will begin trading on the New York Stock Exchange today (18 May) pricing its shares at $38 (£24) each, the biggest flotation ever achieved by an internet company and third largest US IPO ever.
Data technology means marketing is at a tipping point
Lucy HandleyLucy Handley is Marketing Week’s deputy features editor and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.