The fact that Anna-Louise Dearden regards the use of a celebrity as a “necessary evil” (MW Debate, last week) suggests parts of the industry are still embarrassed by use of celebrities in advertising. So they should be if the brand fit isn’t right or celebrities are being used for the sake of it. However, the […]
It was good to read that the talent conversation is taking more of a pivotal stage in the trade press and I wholeheartedly agree with Ruth Mortimer’s comment that it’s “not good enough for just a third of businesses to care about staff defection” (MWlinks.co.uk/TalentConversation). The scheme run by The Marketing Academy is a great […]
Barclaycard is reviewing its Freedom loyalty programme in a move that could see the scheme scrapped after just two years.
Molson Coors is to provide 300,000 bottles of Carling to street parties celebrating the Queen’s Diamond Jubilee this summer as part of a wider multi-million pound branding campaign.
The UK Gift Cards & Vouchers (UKGCVA) will be holding an inaugural vouchers and giftcard promotional week to take place in November 2012 and you can learn more about these marketing tools at Marketing Week Live.
Alcohol chiefs have defended their sponsorship of sports events, claiming that brands have played a important role in the development of grassroots sports across the UK.
Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of the latter careering towards you with bloodthirsty intent is somewhat more terrifying. Forgive the tenuous link, but there’s an analogy with laws.
Aids charity initiative (RED) is to communicate a more focussed message through an expanded portfolio of experiential events as part of an overhaul of its marketing strategy aimed at countering “fatigue and ambiguity” about global issues.
Football clubs should focus the majority of their marketing efforts on core fans and not chasing the “quick buck” available from sponsors’ overseas interest in the Barclays Premier League or risk damaging the long-term interests of the brand, according to a Manchester United exec.
Profit at M&S fell for first time in three years in 2011, despite heavy investment into celebrity-laden advertising campaigns to boost fashion sales.
Online film rental service Blinkbox is to leverage the marketing capability of owner company Tesco and ramp up its use of social media as it bids to become the brand that offers the “greatest movie experience”.
The most valuable fashion, automotive, financial, alcohol, luxury , retail and soft drink brands, according to Millward Brown’s annual BrandZ report.
Yell has announced it is to rename as “hibu” and at the same time has confirmed it has lost its chief marketing officer Jenny Ashmore just seven months after she was appointed to the role.
Apple has cemented its position as the world’s most valuable brand, while the recently floated Facebook is one of the fastest growing, according to Millward Brown’s annual BrandZ report.
Twitter must do more to prove its worth to companies if it wants to convince more UK brands to advertise on the platform, marketers have said.