KFC is the latest brand to be targeted by activist group Greenpeace as it faces a global campaign lobbying against its involvement with a controversial supplier accused of contributing to deforestation.
Royal Mail is to start including the controversial “delivered by…” mark on direct mail from next month, part of a strategy to increase the visibility of the mail service’s brand in the face of increased competition from rivals.
Ruth Mortimer talks to Royal Mail’s head of marketing and commercial strategy Ben Rhodes about his strategy for the deregulated delivery brand.
British Airways is focusing on a cabin crew member in its latest film for the airline’s To Fly. To Serve marketing campaign.
Greene King is looking to tap into the patriotism that will swell from the Queen’s Diamond Jubilee and the London 2012 Games this summer with the launch of the ‘Love GB’ promotion.
J2O has undergone a marketing switch aimed as owner company Britvic looks to revive the brand’s flagging sales by encouraging people to consume it on more occasions.
Knowing who your customers actually are has never been more important. Research shown to Marketing Week reveals that 55% of people have switched brands in the last year – meaning that treating them well to encourage loyalty is key. At the same time, brands must communicate carefully to their target audience: another study shows that 46% of young people feel that media and brands do not respect their age, for example.
Sales fell at the quickest rate in more than two years in April as rain dampened consumer spending, according to the latest figures from the Office for National Statistics.
The Radio Advertising Bureau (RAB) has unveiled two major initiatives designed to increase the appeal of the medium to potential advertisers as it looks to maintain recent revenue gains.
Betfair is to use its marketing activity around this summer’s Euro 2012 football tournament to encourage consumers to “reappraise” what they think the brand stands for.
A Sainsbury’s TV advert promoting its Brand Match price pledge has been banned for being misleading following a complaint from rival Asda.
Food brands are under increasing pressure from supermarket own labels as NPD from private labels overtook brands for the first time in 2011, according to the latest research from Mintel.
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year in association with YouGov.
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won the Brand of the Year trophy, in association with YouGov, for its diverse marketing activity, ranging from promoting everything from individual TV programmes to TV channels, radio stations, websites, games and the iPlayer. The story […]
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel