Salary Survey 2013: This year’s top earners
Josie AllchinMarketers in the top 10 per cent of earners stay well above those in the top 50 per cent – see what they earn and in what role.
Month: January 2013
Salary Survey 2013: Restructure
Josie AllchinAs marketing department restructures continue we assess the impact shake-ups have on your salary.
Salary Survey 2013: Flexible working
Josie AllchinLetting employees take control of when they work looks set to be one of this year’s big trends. Top marketers give their opinion on why this is becoming increasingly important.
Salary survey 2013: The full analysis
Lucy HandleyThe economic downturn continues to have a negative effect on salaries and promotions but there are other ways to keep employees happy.
Forrester’s digital marketing prediction sparks hot debate
Lara O'ReillyA report from global research firm Forrester calling for “digital marketing” to lose its prefix and become just “marketing” in 2013 has sparked a debate between marketers who agree with the forecast and those that believe digital should continue be treated as a separate discipline.
Expect more ‘opt-in’ uncertainty
Michael BarnettEU discussions are advancing on the subject of opt-in requirements for data-driven marketing. The prospects sound bad for business but the law still has a long way to go.
Chevrolet targets young drivers to drive sales
Seb JosephThe car marque will produce content in partnership with other brands to adjust its marketing to catch the interests of the youth market. The aim is to attract younger buyers to its Spark and Aveo ranges.
HMV: A history of ads and logos
Seb JosephHMV has called in administrators, putting some 4,500 jobs at risk and possibly bringing an end to one of Britain’s best-known brands. Marketing Week takes a look back at some of the high-street chain’s best known adverts and logos from the last century.
HMV: Brand Timeline
Seb JosephFrom the first store on Oxford Street in 1921 to administration, Marketing Week charts the history of the brand.
UKOM and ComScore tie-up adds weight to mobile marketing measurement
Ronan ShieldsMarketers will be handed a combined view of media consumption including mobile for the first time later this month in the debut report published by UK Online Measurement Company (UKOM) and data partner ComScore.
O2 loses top marketer Cowdry
Lara O'ReillyO2’s marketing and consumer director Sally Cowdry is to leave the mobile brand to take a top marketing role at National Lottery operator Camelot.
HMV brand could survive administration
Rosie BakerThe inevitable administration of HMV has shocked no-one, but the question now is what happens to the brand next.
Coke and WWF launch polar bear initiative
Lara O'ReillyCoca-Cola and conservation charity WWF are to launch a joint awareness and CSR campaign in a bid to raise funds to conserve the home of polar bears – the animals that have featured in the carbonated drink brand’s ads for nine decades.
HMV brand at risk as administrators called in
Russell ParsonsThe future of the 92-year-old HMV brand is in question after the entertainment retailer called in administrators, putting more than 4,000 jobs at risk.
Rory McIlroy bags major Nike deal
Lara O'ReillyNike has confirmed Rory McIlroy, the top-ranked golfer in the world, will become its latest brand ambassador in a multi-year deal thought to be worth as much as £150m as the sports brand looks to increase its strength in the golf equipment market.