Nielsen and the Mobile Marketing Association (MMA) are preparing to launch their joint bid to measure the economic value of mobile advertising as the trade body aims to bolster the profile of the media among brand-side marketers.
As marketers, you are, by necessity, a chipper bunch. Anyone in the industry adopting gloom as a default would unlikely progress very far. Not a thunderous surprise then the great and good in the industry are starting the year with a spring in their step.
PepsiCo has signalled its intent to ramp up the digital activity for brands such as Pepsi and Doritos with the appointment of its first ever digital director for the UK.
Brands including Halifax, Confused.com, Starbucks and VitaCoco are jumping on the Blue Monday bandwagon in an effort to cheer people up on what has been subbed the most depressing day of the year.
Littlewoods and Very.co.uk owner Shop Direct Group is plotting a raft of digital and mobile marketing initiatives to raise the profile of its online brands on the high street.
Welcome to The Marketing Week, your guide to the good, the bad and ugly marketing highlights of the last seven days.
Marketers should be keen to follow the progress of Facebook’s recently announced Graph Search as it slowly rolls out to users in the coming months. But, if the initial reaction to the service is anything to go by, the advertising opportunities thought to be attached to the search engine at a later date may not even get off the ground as users look unlikely to be forthcoming with the data that is so necessary for it to become a marketing utility.
As ‘inclement weather’ blankets the UK in a frosty glow, stay inside and reminisce on our pick of the top five snowy marketing campaigns outside of the Christmas period.
The mobile advertising market will hit $11.4bn in 2013 at the expense of traditional offline advertising budgets as smartphone and tablet adoption continues to rise according to a forecast from research firm Gartner.
The Marketing Academy is preparing the launch of a fellowship programme for senior marketers to better equip them for board level and CEO roles.
Hilary Quinn, Coca-Cola brand director for North West Europe and Nordics, defends its latest polar bear partnership campaign with WWF against criticisms from sceptics and explains how the activity will help inspire future pan-European sustainability marketing.
Sports lifestyles brand Onitsuka Tiger is switching its marketing focus away from associations with ancient Japanese crafts to tap into the modern spirit of Japanese design.
Consumers are expected to spend more than £87bn online this year as mobile devices and tablets offer consumers new opportunities to browse and purchase, but the IMRG says lifestyle shifts towards digital mean online retail should no longer be regarded as a separate channel.
International and domestic cricket bosses are putting customer experiences at the centre of their marketing strategies in 2013 to boost ticket sales.
Risk can be the difference between a business growing and stagnating. The three major retail administrations we’ve seen already this year show the dangers of playing it safe.