The two big trends we are seeing in the industry today are mobility and connectivity and consumers really want to be standing at the intersection of those trends. We are all leading increasingly mobile lives and we want to take our content and information, entertainment, productivity, all those things with us, so therefore the connectivity is supremely important.
Diageo launched a campaign in Brazil in August 2012 that saw the drinks company bring three of its whisky brands into the digital world.
The Sun has confirmed it is to introduce a paywall model across all of its digital platforms later this year to coincide with the launch of its Premier League highlights.
Budget hotel brand Travelodge recently came out of a Company Voluntary Agreement and is now investing in a £57m chain refurbishment with the focus on a new bed and interior design. Sales and marketing director Catriona Kempston explains the priorities for 2013.
The existing European Data Protection Framework (EDFP) could involve brands having to hire a full-time data protection officer and limit their use of online behavioural advertising, according to the data regulator.
An “overtly sexual” ad for CK One fragrances showing a woman straddling a man while he touches her breasts has been banned from being shown when children might be watching.
A Virgin Media website ad for its “unlimited” and “no caps” broadband service has has been banned by the advertising regulator for being “misleading”, forcing it to make changes to the way it restricts the speeds of customers who breach its data limits.
The judges have conferred and the shortlist for the Marketing Week Engage Awards 2013, in association with YouGov, has been drawn up.
In the final week of my brand’s financial year, my days have been dominated by activities that have little to do with winning last-minute business, but nonetheless have been important.
If latest reports are to be believed Google is close to its latest and possibly biggest ever launch. You may have already seen the radical prototype being worn by someone. More interestingly, Google’s exciting product might already have seen you – because the launch in question is eyewear.
Facebook’s redesign aims to declutter the site and create a more immersive experience, offering brands added opportunities for engagement – but it is not without its challenges.
The so-called ‘internet of things’ is forecast to be worth $14trn by 2020. Mindi Chahal looks at how marketers can make the most of this revolutionary technology.
FMCG giants are winning over consumers by pushing their parent company to the fore and drawing on the power of their brands.
Ambitious young marketers are rising to senior roles with the aim of effecting change.
The Daily Telegraph has extended the paywall it introduced for international readers to the UK as it looks to better monetise its online audience.