P&G rumoured to be restructuring around four categories
Rosie BakerProcter & Gamble is said to be preparing to restructure its brand portfolio into four separate business divisions, from the two it currently has.
Month: May 2013
Coke creates shareable two-part can
Rosie BakerCoca-Cola has introduced a shareable can that splits into two mini cans as part of its Share Happiness brand campaign.
Barclaycard to scrap CMO role
Russell ParsonsBarclaycard will scrap the role of chief marketing officer once incumbent Nina Bibby leaves.
The Marketing Week – 31/5/2013
Rosie BakerWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Smirnoff creates charity dance track using brainwaves
Rosie BakerSmirnoff has partnered with DJ Fresh and disability charity Queen Elizabeth Foundation (QEF) to release a dance track created using only the brain power of three severely paralysed men.
Online and over 50
Tina DesaiYour Digital Strategy article ‘Perfect Experience’ by Steve Hemsley said that the online user experience is now one of the top priorities for marketers (Marketing Week 16 May).
Mondelez strikes ‘mobile-only’ global Google deal
Seb JosephMondelez International has formed a mobile-only partnership with Google to develop m-commerce tools that will drive in-store purchases for brands such as Cadbury and Oreo.
Asda appoints marketing director amid restructure
Rosie BakerAsda has appointed Chris McDonough, former Molson Coors managing director and Muller marketer as marketing director as part of a restructure of its marketing team.
Allianz launches major push to become a ‘household brand’ in UK
Russell ParsonsGerman insurance giant Allianz is to launch a major marketing push in the UK as it looks to make the brand as well known here as it is in Continental Europe.
Adidas eyes Brazil 2014 as next social media battleground with Nike
Seb JosephAdidas is to challenge Nike’s dominance of Brazil ahead of next year’s World Cup with a barrage of social media activity.
O2 names Nina Bibby as top marketer
Josie AllchinO2-owner Telefonica has announced Barclaycard CMO Nina Bibby as its next consumer marketing director, following the exit of Sally Cowdry earlier this year.
Diageo’s Matthew Barwell to leave after 15 years
Josie AllchinOne of Diageo’s top European marketers, Matthew Barwell is leaving the drinks giant after 15 years.
Yahoo ‘Media Senses’ leads online giant’s charm offensive
Ronan ShieldsYahoo is mounting a major charm-offensive among advertisers with the launch of a major research study into consumer usage of tablet devices, as it seeks to better position itself in the battle to attract ad spend.
HP targets business travellers to take on iPad
Russell ParsonsHP has identified business travellers as a key target audience for its latest Windows 8 tablet as it looks to tap into the bring your own device trend and raise awareness there are more suitable tablets for business than the iPad.
Bayern Munich oust Man Utd as top football brand
Seb JosephChampions League winners Bayern Munich have toppled Manchester United as the world’s most valuable football brand, according to Brand Finance’s Football 50 study.