Marketing Academy scholars discuss qualities needed by modern marketers
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.
brightcove.createExperiences();
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.
brightcove.createExperiences();
Nutella maker Ferrero’s move to issue a cease and desist notice to the owner of the unofficial “World Nutella Day” website and social media pages has been branded as “counter intuitive” by social media experts, who warn it could make previous advocates of the brand turn away to competitors.
The Marketing Academy, the mentoring body established to help train the business leaders of the future, has unveiled the intake for the fourth year of its programme.
The Marketing Week Engage Awards will go with a swing thanks to singer Little Nikki, the latest entertainment to be added to the gala evening.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.