Apple will be hoping its recently launched design campaign will buoy its financial performance in Europe after its revenue slumped 22 per cent in its latest fiscal quarter, despite beating analyst expectations with overall revenues of $35.3bn.
London’s underground network turns 150 this year, and to mark the occasion it is today (24 July) unveiling a citywide game that asks commuters to ‘guess the brand’ based on fragments of ads plus campaign straplines.
A BrewDog claim on its site that it is a “post Punk apocalyptic mother fu*cker” brewer has been removed after the ad watchdog ruled it was offensive.
Regular readers will know that there is no bigger fan of the big accounting firms than your humble columnist. Over the years their combined attempts at branding have provided me much fodder as examples of strategies that undermine the firms’ respective positions as advisers on corporate strategy.
Some businesses might not know their customers as well as they thought, according to figures from eBay out this week.
Successful customer engagement is about being human – not just sounding human. The best brands win the affection and trust of consumers by acting differently. For a long time, brands were little more than faceless, multinational corporations with limited touchpoints for engagement and selective hearing – but then a few trailblazers began acting differently. As […]
Debenhams’ head of international business development John Scott on why the brand decided to launch in Russia.
Frozen foods giant Iglo has made a concerted push into Russia in the past few years and seems to be reaping the benefits. In its annual report last year the company reported sales growth of 69 per cent in Russia thanks to “distribution gains and continued media support levels”.
Russia’s middle class is undergoing phenomenal growth and is predicted to represent 86 per cent of the population by 2020 with a spending power of $1.3trn. Savvy brands are entering the market now to target this next big opportunity.
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The voucher codes and daily deals sector has boomed during the economic downturn but once the economy is back on track, how will brands persuade consumers to pay full price?
For most brands the art of listening to social network conversations is in its infancy and there are questions over how much they reflect wider consumer behaviour.
I was intrigued to read that one of our high street banks will be selling its customer data to other businesses. Closer inspection of the story revealed this to be a typical sensationalist headline and the reality is that it will simply be using its vast knowledge of a significant proportion of the population to amalgamate data to help others better target their products.
Game Retail Limited, the new retailer formed in the wake of Game’s takeover by venture capitalists, has appointed marketing chief Ailsa McKnight to develop the brand’s multi-channel strategy.
The chief executive of Co-operative Group has admitted the “difficult time” its troubled bank has suffered this year has had a corrosive impact on the Co-operative brand across its business divisions.