Month: November 2013

Jenna Cusworth-Bolger, head of user research at Seymourpowell, looks at how designers are changing the way we eat.

DCA head of research Dan Jenkins discusses how tools from the field of ergonomics can provide an evidence-based approach to design – not only to design better products, but also to help sell them

The most valuable insights come from actions, not words, says Matt Michaud, global provocation director for insight and innovation at Elmwood

Being charming doesn’t just improve social and business relationships. It also does wonders for brands, says Lisa Tse, chief executive of the Lisa Tse studio

OPX client director Simon Goodall looks at the issues facing business communicators as the internet leaves the desktop behind.

The best new companies are masters of innovation. Maybe it’s time we emulated them, says Storm Brand Design strategy director Paul Stallard

Given the costs involved, it’s vital that changes in packaging stand the test of time. For marketers, three long-term trends stand out, writes Nick Dormon, managing director of Echo. 

When a shopper is weighing up what to buy, it’s packaging that prompts the pivotal ‘moment of truth’. Ed Woodcock, strategy director of Aesop, explains

Stripping away the graphics, sometimes it’s hard to distinguish a brand from its competitors. That’s where structural packaging comes in, writes Heidi Maxwell, managing director of Touch Design.

When it comes to grabbing shoppers’ attention, speed is of the essence. Nick Verebelyi, client services director of R Design, spells out the benefits of no-nonsense communication.

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.