Aldi aims for middle England with Christmas ads
Sarah VizardAldi is launching a Christmas ad campaign that will show people they can get everything they need for the festive season at its stores and do not have to shop around.
Month: November 2013
Groupon celebrates 5th birthday with redesign
Lara O'ReillyGroupon is marking its fifth anniversary with a redesign of its website and mobile apps its says better reflects how it has shifted from being a daily deals email service to “a true online marketplace”.
The ticking timebomb that is native advertising
Ronan ShieldsAs we come to the close of the year, we journalists often turn our minds to drafting pieces on ‘the year that was’ and ‘what will be hot in the next 12 months’ and I’d say that native advertising fits in both slots. And it won’t necessarily be all good news stories.
David Bowie stars in Louis Vuitton’s end of year campaign
Sarah VizardLouis Vuitton’s end of year campaign will star David Bowie in an ad that promotes the luxury fashion brand’s new Tabour watch and Vivienne bag.
Royal Mail readies first TV ad in six years
Lara O'ReillyThe Royal Mail is to launch its first major TV campaign in six years just weeks after the postal service was privatised by the Government as it gears up for the busy festive parcel delivery season.
Co-op tells customers to ‘relax’ for Christmas
Ronan ShieldsCo-op is poised to launch its Christmas campaign with TV ads highlighting its own-brand food ranges, as well as the extent of its retail footprint, running with the strap-line “Relax, Christmas is just round the corner”.
Sainsbury’s steps up Tesco price match battle with ads
Sarah VizardSainsbury’s has further intensified its attack on Tesco’s price matching scheme by launching a campaign trumpeting the values of its own ‘Brand Match’ just days after asking for a judicial review of the advertising regulator’s decision to reject its complaint about ads for Tesco’s ‘Price Promise’.
Telecoms brands urged to do more to block the “bane” of nuisance calls
Russell ParsonsPhone companies should be forced to offer customers caller display and other options to “screen, block and curtail” nuisance calls free-of-charge, one of several demands made by an influential group of MPs aimed at stamping out the “bane of millions of people”.
Unilever offers marketing weight to help digital start-ups ‘Go Global’
Lara O'ReillyUnilever is launching a digital incubator programme that will see it pair its brands with seven digital marketing start-ups in exchange for financial and mentorship support.
Beer brands rapped for implying alcohol improves popularity
Seb JosephAn advert for an alcohol industry initiative to kickstart beer sales in the UK has been banned for suggesting drinking alcohol makes people more popular.
Stephen Davis talks about the evolution of American Airlines
Josie AllchinAhead of its merger with US Airways next week, American Airlines’ director of international marketing Stephen Davis discusses the evolution of the brand’s identity and outlines the new customer experience in what has been a busy year.
World Cup brands bid to stand out from the crowd
Seb JosephWorld Cup sponsors including Coke, Budweiser and Adidas will put social and mobile marketing at the heart of their World Cup activation plans to amplify the fan experience in the build up to and during the tournament.
With bigger budgets comes an even bigger responsibility to evaluate
Lara O'ReillyIt is becoming as usual to hear of the growing confidence of marketers in the past few months, as it was to hear about marketers being in the doldrums in the years following the financial crisis.
Ryanair charm offensive helps boost purchase intent
Sarah VizardRyanair’s focus on customer service is having a positive effect, with consumer perceptions improving and the likelihood of making a purchase on the up.
Nike ‘dares to be Brazilian’ ahead of 2014 World Cup
Seb JosephNike has rallied a plethora of Brazilian stars including Neymar and David Luiz to highlight its long-running ties to the country’s national team as it looks to exploit the buzz around the World Cup Group draw later this week and steal a march on official sponsor Adidas.