KFC mocks Christmas no.1 singles in debut festive advert
Seb JosephKFC is poking fun at more traditional holiday-season campaigns with the launch a “Christmas Number 1” style music video as part of its humorous first festive push in the UK.
KFC is poking fun at more traditional holiday-season campaigns with the launch a “Christmas Number 1” style music video as part of its humorous first festive push in the UK.
Tate Britain is to partner with CBS Outdoor to broadcast live weather forecasts across the London Underground network using relevant works from the gallery’s collection.
Morrisons has named former eBay and Sainsbury’s marketer Amanda Metcalfe as its first digital marketing chief in a bid to accelerate its late charge into the online arena.
The crisis at The Co-operative’s banking business is spreading to its supermarket division, with the brand’s reputation among consumers falling, according to figures from YouGov Brand Index.
Microsoft is continuing its anti-Google ‘Scroogled’ campaign, this time taking aim at its Chromebook with the help of reality TV star Rick Harrison from the hit show ‘Pawn Stars’, who derides the device as “not a real laptop”.
Royal Mail says the flurry of marketing activity by energy companies to communicate and mitigate the impact of price rises has helped lift revenue at the start of the second half of its financial year.
The advertising watchdog has dismissed complaints content created for an alcohol industry initiative to boost beer sales featuring TV presenter Tim Lovejoy discussing the best beer to accompany certain meat dishes was not distinguishable from the TV programme it was placed within.
Argos is totally overhauling its in-store experience to reposition it for a digital future as it seeks to stay ahead of changing shopping habits and open up new ways for brands to promote products and services in store.
Blackberry marketing chief Frank Boulben is to exit the company alongside its CFO and COO, as the under-fire handset manufacturer continues its ongoing restructure following the entry of new CEO John Chen earlier this month.
EE – the UK’s largest mobile network operator by subscriber count – is to pair with out-of-home (OOH) media owner Posterscope to offer advertisers added insights into the smartphone usage habits of people when they are outside and hear outdoor ads.
This is a sentence I never thought I would write – the Harlem Globetrotters are direct marketing sages.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Google’s dominance of the online ad market makes it an easy target for those inclined to criticise it, especially given its former “don’t be evil” motto, and not to mention its controversial tax arrangements.
Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media.
AB InBev is shifting its marketing mindset to focusing on how campaigns work on mobile devices ahead of other channels as part of a wider digital drive to reach millennials through localised content.