BT’s continuing investment in marketing BT Sport helped add another half a million customers to the channel in its latest quarter, which in turn has helped the media company post its first growth in revenue from consumer services in a decade.
Morrisons is confident its ‘I’m Cheaper’ marketing campaign will attract customers to its stores and help turn around its worsening performance after like-for-like sales in the quarter to 4 May slumped by 7.1 per cent.
Mondelez International is to form a standalone company in partnership with coffee business DE Master Blenders to create global marketing and innovation initiatives for brands such as Kenco and Carte Noire capable of growing its share of the $81bn (£47.4bn)-valued category.
Save the Children is following the success of its ‘If London Were Syria’ campaign with a new global marketing spot that asks models to try to make poverty sound sexy.
A study into consumers’ attitudes towards data sharing reveals that the wording of opt-in and opt-out marketing messages for data collection changes consumers’ reactions.
Innocent CEO Douglas Lamont has called on the soft drinks industry to do a better job of defending itself against the “misleading” headlines written about the juices and smoothies category by being more forthright in marketing communications that while high in sugar, these products do have positive nutritional benefits.
Fiat Chrysler Automobiles (FCA) has unveiled a five-year strategy aimed at growing the company’s global sales to more than 7 million cars by 2018 and an increase in marketing spend that will match that growth ambition.
The Co-operative Group needs more marketing expertise on its board if it is to secure its future, according to a report into its governance, a call that comes just over a month after its group marketing director was stood down from its management board.
With the supermarkets all undercutting each other on price, what can marketers do to make sure they can still command a premium for their brands?
Sainsbury’s has credited its focus on quality and values with helping ‘strengthen’ its position in the grocery market despite full-year sales slowing and says it will continue that strategy even as rivals take a more price-based approach in an attempt to counter the rise of the discount grocers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Carlsberg Group has hailed campaigns to position brands such as Carlsberg and Somerbsy as premium and help sell them at a high price, therefore maintaining value sales in its latest quarter despite declining volumes worldwide.
Room letting website Airbnb has named Coca-Cola executive Jonathan Mildenhall as its new CMO, as the online venture prepares to grow its global business.
Recently, Marketing Week launched its Vision 100 list. it purports to highlight the 100 most visionary marketers around. It’s a great list, full of inspirational people who have genuine achievements to their names. However, you’ll be lucky to find a B2B marketer in there, and that’s disappointing. The absence of B2B marketers highlights a myopia […]
Everybody thinks they work in technology. Supermarket Tesco is the latest non-technology brand to announce that it will create its own “aggressively priced” smartphone this year, which it claims will rival the Samsung Galaxy S5.