The future of programmatic advertising
Russell ParsonsProgrammatic advertising will become more transparent, data rich and branch out to more media channels over the next 12 months, according to sector experts.
Programmatic advertising will become more transparent, data rich and branch out to more media channels over the next 12 months, according to sector experts.
This column’s theme is ‘the year in data’: I’ve chosen three pieces of data that sum up where marketing, as an industry, is at the end of 2014. They cover the core themes that have made headlines this year: programmatic, ad spending and social media.
Roel de Vries, global head of marketing, communications and brand strategy at Nissan Motor Company, says in the second of our columns with the World Federation of Advertisers that in an industry where everything is quantified, emotion in marketing is vital.
From Coca-Cola to McDonald’s, the big four supermarkets to Facebook’s reputation, there are some brands and trends that have taken a hit this year.
The British Heart Foundation and Teenage Cancer Trust are overhauling their websites to offer visitors a more personalised experience as they look to boost engagement and drive up fundraising.
Co-op Food is launching its Christmas campaign this evening (10 Dec 2014), as it looks boost sales in the crucial two-week period before Christmas and push its convenience credentials.
The cinema industry has seen a decline in audiences and revenues but its fortunes could be turned around with dynamic pricing, better-targeted deals and technology innovations, according to a new study by Mintel.
Boden’s founder tells us at The Marketing Society’s conference how digital transformation took the ‘yummy mummy’ brand global.
BHP Billiton has been a tale of woe from the beginning.
Marketers are not famed for their honesty but next year could be the year of being ‘insanely honest’, as social media and consumer demand pushes transparency to the fore.
Red Bull has appointed a new UK marketing director after confirming that Huib van Bockel has left the company to start his own consulting agency.
Asos chief executive Nick Robertson says the fashion retailer’s priority is to improve its price positioning first before it considers a marketing push to increase customer acquisition as it looks to boost sales following a difficult year that has seen sales decline internationally and growth slow in the UK.
Christian Woolfenden, global marketing director for Paddy Power since 2011, has been promoted to become the bookmaker’s UK and Ireland managing director of retail. He will have oversight of day-to-day operation management of Paddy Power’s on and offline channels and strategic direction.
The insurance group’s marketing director explains how it went back to square one to fix its service and help customers see the value of insurance beyond price.
Brands such as McDonald’s, Bulmers and 7up are among the many tapping into the rise of knitting in the UK with campaigns focused on crocheted creations. However, these are not just efforts to target the festive season, but also the increasing popularity of “urban knitting” and “yarn bombing”, graffiti-style street art using wool.