Broadcaster ITV may have bid farewell to one of its most popular shows of all time but with a host of drama and sport lined up for 2016 and a new digital hub, group marketing director Rufus Radcliffe is bullish about the future.
Disney is hoping to prove its brand can help families lead healthier lifestyles with the launch of a campaign showing people can live ‘Healthily Ever After’.
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
BBC Worldwide is prepping its largest programmatic marketing campaign to support the launch of its digital video service which will generate additional revenue to supplement the licence fee.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?