Fashion ecommerce business Enclothed, whose founders will be speaking at Marketing Week Live on 28 April, rose to prominence last year following an appearance on the BBC show Dragons’ Den.
Even though marketing is supposed to be one of the most creative and innovative industries there is, leadership tends to be very static and traditional. Change is needed to save our industry.
Mark Ritson, award-winning columnist, consultant and marketing professor is to bring Marketing Week Live to a close on Thursday April 28, with a session that promises to challenge received wisdom. His contention? Marketers continue to focus too much effort on the shiny and new, ignoring those that offer the most value.
Tesco saw like for like sales rise by 0.9% in its fourth quarter – its first quarterly sales growth for three years – as chief executive Dave Lewis said the supermarket is “succeeding” in rebuilding brand trust.
The Marketing Week Awards 2016 will take place on 12 May 2016 at the Roundhouse, London and will bring together the best of the marketing industry. We need your help in judging one of the biggest awards of the night; Brand of the Year. Below are 10 shortlisted brands. Please vote for the brand that you feel had the best 2015.
Drum roll please! Ladies and gentleman, we give you the shortlist for the 2016 Marketing Week Awards. Thanks to all those entered the awards this year – the calibre of entries was fantastic and every one of the brands, agencies and marketers on the list should be proud of their achievements. Congratulations, you represent the best of the marketing industry.
A Paddy Power ad, making fun of 13 injured Liverpool Football Club players who sustained training injuries by stating they’d ‘never walk again’, has escaped a ban by the Advertising Standards Authority.
Established brands stand to learn a lot from disruptive startups but in order to gain maximum value from any relationship they need to embrace innovation, think differently, fail fast and iterate quickly.
H&M has launched its first ever campaign that focuses on behavioural change by encouraging consumers to recycle their unwanted clothes as it seeks to pave the way for “a sustainable fashion future”.
Asda has appointed Saatchi & Saatchi as its lead advertising agency, replacing VCCP after three years as parent Walmart takes more control of the struggling UK supermarket after growing impatient following a period of poor sales.
Asos saw 50% of its sales come through a mobile device in February, with the online fashion retailer reporting 3.2 million downloads of its mobile app in the six months to 29 February.
Do you fancy yourself as a cartoonist? Do captions just pop into your head? Well, put your skills to the test and enter our caption competition.
It is fashionable to believe marketers today should aim for mass market penetration and that segmenting, targeting and positioning are things of the past. For most brands that is a fallacy.
The UK advertising industry’s £4.7bn contribution to the nation’s exports is set to grow by 54% over the next five years to £7.2bn, meaning policy makers must take note of its impact on the UK economy.
The iconic Rubik’s Cube toy is making a play for advertisers as it aims to re-establish itself as a ‘lifestyle brand’ and recapture the buzz that surrounded it in the 1980s.