Is the Homebase brand about to disappear?
Sarah VizardHomebase has been a mainstay of the UK retail landscape for almost 40 years but it could soon disappear if owner Home Retail Group sells to Australian company Wesfarmers.
Homebase has been a mainstay of the UK retail landscape for almost 40 years but it could soon disappear if owner Home Retail Group sells to Australian company Wesfarmers.
Britvic is launching a new campaign for Purdey’s as it aims to respond to consumer demand for energy drinks ‘without the high and low’, and increase its share of the adult non-alcoholic drinks market.
I have been in this business for more than 30 years and one thing I have seen increase significantly in that time is the importance of advocacy, both from customers and colleagues.
Omar Johnson discusses curiosity, creativity and why Beats thrives on the world’s big stages.
Reports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take?
The surge towards marketing automation and programmatic is eradicating our ability to use intuition.
Tesco’s chief executive Dave Lewis has hailed a “strong Christmas” as its UK sales rose 1.3% on a like-for-like basis in the six weeks ending 9 January. However Lewis blamed its decision to drop the “£5 off £40” marketing promotion for contributing to a sales fall of 1.5% in the third quarter.
The IPA’s quarterly Bellwether report found that marketing budgets had their weakest growth for nearly three years in the last quarter of 2015 but there is plenty for marketers to be optimistic about, both in terms of the economy and consumer spending, according to experts.
The Marketing Week Awards are making a return after a year’s hiatus as we look to showcase the brands and people making a difference in the marketing industry.
As Publicis London takes the reigns as Morrisons’ creative ad agency, it must ensure it taps into chief executive David Potts’s vision of a supermarket that is seen as both a “shop keeper and a food maker”.
Sainsbury’s chief executive Mike Coupe says he believes its festive campaign featuring the fictional cat Mog was the “most successful supermarket Christmas ad campaign ever” as he fails to rule out bringing the feline character back in 2016.
New research shows that convenience factors are driving consumers online but investment in customer experience could help retailers create an offering that works in all channels – including bricks and mortar.
The digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
If regulators approve BT’s acquisition of mobile network EE later this month it will create a headache for the executives who must decide the future of two strong brands, however there is only one sensible outcome.
The beer industry is increasingly promoting moderate drinking and lower alcohol beer in a bid to boost loyalty and prove that it is living up to its pledge to improve responsible drinking.