Disney pushes healthy living credentials with ‘Healthily Ever After’ campaign
Sarah VizardDisney is hoping to prove its brand can help families lead healthier lifestyles with the launch of a campaign showing people can live ‘Healthily Ever After’.
Disney is hoping to prove its brand can help families lead healthier lifestyles with the launch of a campaign showing people can live ‘Healthily Ever After’.
From M&S’s CEO Marc Bolland’s shock departure to Protein World’s first ever TV campaign, catch up on all the most important news in marketing this week.
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
The Consumer Electronics Show is ostensibly a tech conference and a future-gazing one at that. A lot of the innovation on show won’t actually be in the hands of consumers for years, if ever. Yet a growing number of marketers from non-tech brands such as Unilever, New Balance and L’Oreal are in attendance.
As marketers look to build more personal relationships with consumers, online platforms will be key to gaining relevant customer information.
The jackpot for the National Lottery draw this weekend (9 January) is expected to be a record-breaking nearly £60m. For its operator Camelot that provides a huge opportunity to engage with the British public and drive sales, as well as get across its wider marketing message.
Lenovo is getting rid of the Motorola consumer brand as it looks to build up its presence in the mobile phone sector with the new product brand ‘Moto by Lenovo’.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
With Marks and Spencer’s chief executive Marc Bolland announcing his surprise departure from the high street retailer today (7 January), here are three ways new boss Steve Rowe can reinvigorate brand perception and get fashion growing again.
AB InBev will focus its marketing on its lower alcohol and alcohol-free options in the UK from as early as this month, as it seeks to empower consumers to make smarter drinking choices.
This year is looking distinctly more digitally focused for Britvic, according to its CMO Matt Barwell. But when it comes to execution, strong creative concepts will remain at the heart of business.
M&S chief executive Marc Bolland surprised the retail industry by announcing his retirement this morning (7 January) but insists he’s leaving its marketing division in a stronger place than when he joined six years ago despite GM sales continuing to fall.
Having undergone a ‘major’ rebrand today (7 January) that will see it launch a revamped logo, improvements to its listings service and a new brand identity, Gumtree says it is aiming to match Facebook and Google when it comes to UK user levels.
TalkTalk’s decision to rebrand Blinkbox TV as the TalkTalk TV Store finally brings the lid down on the Blinkbox brand.
Reports that Snapchat is looking to work with ad tech companies and agencies by opening an API show the social network is keen to move beyond offering just reach as it aims to become a “fully fledged social advertising platform” and give advertisers the chance to target and measure the effectiveness of their advertising.