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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola has created a series of ads using the ‘Taste the feeling’ strapline as part of its new ‘One Brand’ marketing strategy.
Coca-Cola is doing something radical. In order to arrest the seemingly irreversible decline in sales across its portfolio, it is going back to the future by talking about…taste. Out goes the nebulous catch-all ‘Open Happiness’ in favour of ‘Taste the Feeling’. If that rings any bells in marketers of a certain age, then it’s because […]
As Coca-Cola launches its first global marketing campaign in more than a decade with a new strapline, ‘Taste The Feeling’, its CMO Marcos de Quinto reflects on why now is the right time to take the ‘One Brand’ strategy global.
With Adidas announcing that Kasper Rorsted, currently chief executive at German cleaning products maker Henkel, is set to join as CEO from October, the new boss will have plenty of challenges as he bids to restore the brand to its past glories.
Coca-Cola is launching its first global marketing campaign in more than a decade as it takes its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline.
Unilever’s marketers will now have to adopt ‘zero-based budgeting’ – meaning that they will have to justify spending on all new brand activity rather than budgets being based on the previous year’s spend – as the company expands its efficiency drive.
Diageo is expanding its digital outreach to promote responsible drinking by relaunching its website ‘DrinkiQ’, as it seeks to respond to changing consumer habits.
Having recently been crowned the second most improved brand of 2015, Wonga’s marketing and brand director Christopher Bibby says the public is now starting to see the loans firm as “more responsible”.
HomeAway is using its biggest ever marketing campaign to highlight the differences between its service and that of Airbnb as it looks to show that the ‘sharing economy’ can sometimes lead to oversharing.
Despite analysts roundly predicting Christmas woes for each of the major supermarkets, Sainsbury’s, Tesco and Morrisons have all performed ahead of City expectations. But if the ‘big four’ are starting to turn the corner, is marketing really driving their resurgence?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
From Disney launching a health-focused campaign to Sport England inspiring 2.8 million women to get active, it has been a busy week in the world of Marketing. Catch up on the biggest news in the marketing industry over the last seven days.
Yorkshire Tea’s inclusion in YouGov’s list of the top 10 UK brands may have been a surprise to some but the brand itself says a focus on communicating its personality has helped attract new buyers.