Advertisers must become ‘militant’ over digital metrics
Sarah VizardFacebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
McDonald’s is shifting its customer experience to keep up with digital disruptors like Uber and Airbnb.
With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
Tesco’s group brand director Michelle McEttrick has ruled herself out of taking up the vacant chief customer officer role.
Aviva’s CEO Mark Wilson believes many marketers have forgotten the fundamentals of marketing and what it takes to successfully grow a business.
Instagram is hoping to convince both brands and consumers that it can become a shop, not just a shop window, but it faces a number of challenges.
Facebook has been overstating a number of key measurements, but says it is working to fix the problems.
In a bid to be seen as more than just a marketplace, eBay says it will rely heavily on TV advertising as it looks to shake off a functional image.
The Marketoonist takes a look at digital transformtaion. Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week had a hugely successful night at the British Society of Magazine Editors’ Awards last night, picking up one win and a highly commended.
Rigid strategies that do not focus on the future, restructures that fail to overcome silos and staff who are not empowered are hindering businesses joining up to deliver differentiated customer experiences.
Why don’t purveyors of online video measure average audience per minute? Because it would reveal they are thousands of times less popular than TV.
From John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
The charity is launching its first Christmas TV campaign with the aim of helping people better understand what dementia is.
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