Diageo on how it is adapting to changing night life habits
Leonie RoderickWith night clubs shutting down and consumers drinking less alcohol, Diageo is exploring new routes to market and is looking at its role in the soft drinks market.
With night clubs shutting down and consumers drinking less alcohol, Diageo is exploring new routes to market and is looking at its role in the soft drinks market.
Carlsberg hopes a focus on its Danish heritage and relaunch of its ‘Export’ brand will help it stand out in the “mainstream” lager market and have a “halo effect” on the wider brand.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
The new study comes after Procter and Gamble (P&G), Unilever and Mondelez all admitted they are cutting down on promotional activity.
In the fifth of a six-part series in partnership with Salesforce, Marketing Week talks to executives from six disruptive brands about the most common challenges they face.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Sky’s director of media champions cinema over digital advertising on a “small screen”, as new research reveals the sectors with the most revenue return on investment to gain through increased cinema advertising spend.
Marketing should run like a business within a business if you want to engage everyone, says Mozilla CMO Jascha Kaykas-Wolff.
Children’s internet use has hit a record high, according to new Ofcom figures, but with so much of the content they consume being regulated, media owners face growing expectations to take responsibility for kids’ online safety
Marketers at Argos, Microsoft and Citi Bank have their say on why brands need more than technology when undergoing a digital transformation.
Startups are keen to hire marketers with a corporate background in order to get big business experience, but brands need to ensure they find the right fit for their company.
From Lidl getting people to vote for prices on Twitter to P&G’s move to cut 50% of its agencies, these are all the things that mattered in the marketing world this week.
The ad industry is looking to tighten its rules around children in advertising by creating an automatic ban on sexual portrayal of under-18s or those who appear to be under 18.
Five brands are taking a break from the massive discounts and shopping frenzy this Black Friday to make a social statement.
San Miguel plans to put a bigger focus on Instagram and female audiences to defy falling sales in the beer sector and hit one million hectoliters of beer sales this year.