Poor data is costing brands 6% of annual revenue
Charlotte RogersResearch finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
Research finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
Ford’s long-term vision is not just about “selling more cars” but seeing how it can be part of the transport industry to see off disruption by tech giants such as Uber and Google.
Marriott International became the world’s largest hotel group following its acquisition of Starwood earlier this year but it now faces the unenviable task of streamlining its brand portfolio without losing customers.
Research shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
From Samsung’s exploding phones to scrutiny of media agencies and the incoming sugar tax, 2016 was a difficult year for a number of brands and sectors.
Marketers obsess over new technology and what’s happening next but does anyone really know?
The convenience retailer is hoping a community-focused angle will give it cut-through this Christmas.
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
Virgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Expedia is taking a digital first attitude to its marketing, testing videos online first before pushing them out on TV.
Disney has four brand partners for the launch of Star Wars: Rogue One and is confident the film’s marketing can build on previous successes.
Consultancies moving into the creative space is a logical move that will open up opportunities for marketing to move further into the c-suite.
Join Marketing Week and Toluna for a webinar dedicated to exploring and maximising the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and […]
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
With less than four weeks to go before Christmas, British consumers are moving away from making major purchases.