Recommended reading: How to sell yourself and the secrets of the world’s leading brands
Charlotte RogersMarketing Week reviews the latest books for marketers.
Marketing Week reviews the latest books for marketers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Procter & Gamble says it will seek to strike a balance between personalisation and mass targeting by not compromising on its brands’ purpose.
The cycling brand believes marketers should be as close to their product as possible but admits it is has 40 years worth of customer data to catch up on.
Amazon’s Alexa platform will play a key role in Unilever’s ongoing digital transformation, as the FMCG giant looks to tap into the power of voice search to stay connected to consumers.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Catch up on all the most important marketing news from the around the world with our morning round-up.
Ritson and Sharp locked horns over some of marketing’s thorniest issues, such as science, creativity and targeting – but found common ground rejecting marketers’ feelings of shame about their profession.
Coca-Cola gives Schweppes an historic makeover Coca-Cola unveiled plans to invest heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree. The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new […]
The department store’s marketing director Becky Brock believes delivering human experiences can be its differentiator over the years to come.
Chinese consumers boast a high disposable income and strong desire to travel, so with one of the busiest holidays in the Chinese calendar drawing to a close, we take a closer look at how to engage this complex audience.
As the Festival of Marketing has comes to a close, we round up all the highlights from day two, from M&S wanting to be a media company and Nestle working with startups to Malibu’s digital transformation and Starling Bank’s focus on problem solving.
The brand with the best “culturally relevant” campaign will win £50,000 of airtime on Sky Media’s AdSmart platform.
Marketers are falling short when it comes to portraying different gender identities and sexualities in advertising, new research shows. Diageo says brands must work with the community if they are to get it right.
Marie Curie was caught up in the brand safety scandal earlier this year and won’t advertise on YouTube again until it allows its ad verification technology.