International round-up: France forces brands to label retouched pics & Unilever goes organic
Leonie RoderickPlus Facebook admits 10 million people saw Russian-backed ads and P&G looks to highlight pollution damage in Thailand.
Plus Facebook admits 10 million people saw Russian-backed ads and P&G looks to highlight pollution damage in Thailand.
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
Unless they are prepared to take accessibility and inclusivity seriously, brands and retailers could lose out on billions of pounds by ignoring the spending power of disabled customers.
Vodafone is launching the biggest marketing campaign in its history as it revamps its strategy, strapline and visual identity around the theme of “future optimism”.
After a busy first day at the Festival of Marketing we round up all the highlights, from Unilever making chatbots ‘less boring’ and micro-targeting at Sainsbury’s to celebrating neurodiversity at Direct Line.
A CMO can come from any background but must assimilate new ideas quickly while adapting to corporate pressures, according to a panel of senior marketers at the Festival of Marketing.
Brands understand the power of the data revolution but internal silos and new data laws are hindering its effectiveness, leading marketers at our Experian-sponsored roundtable event to streamline their approach.
The discounter’s head of media Sam Gaunt says the marketing industry is “guilty of overselling programmatic” and that the brand gets much better ROI from press, radio and TV advertising.
The author and TV presenter told the Festival of Marketing why we need to face up to the great “tsunami” of AI and prepare for human society 3.0.
Allie Kline explains how Oath, the newly formed holding company for the combined AOL and Yahoo business, plans to make the merger work for the long-term.
Congratulations to all the winners of Marketing Week’s Masters of Marketing awards.
Congratulations to all the winners of Marketing Week’s Masters of Marketing awards.
Congratulations to all the winners of Marketing Week’s Masters of Marketing awards.
P&G’s marketing boss was given the title at Marketing Week’s Masters of Marketing awards last night, but he wants to avoid personal glory and focus on driving transparency and growth for the industry at large.
Judges say the Mars-owned brand has achieved “the holy grail” of doing well by doing good – while P&G’s Marc Pritchard wins ‘Visionary Marketer of the Year’.