Adidas, Instagram and Uber enter the BrandZ top 100 for the first time
Ellen HammettA willingness to embrace technology and innovate has seen three brands from the modern era enter the global BrandZ ranking for the first time.
A willingness to embrace technology and innovate has seen three brands from the modern era enter the global BrandZ ranking for the first time.
While Google and Apple keep their positions at the top, Amazon has bumped Microsoft from third place and a number of Chinese giants are threatening the status quo in this year’s BrandZ top 100.
China is the biggest target market for luxury brands and is playing an integral role in boosting value in the sector.
All the marketing stats that matter this week, including consumers’ understanding of GDPR, UK retail sales and Europe’s digital ad market hitting €48bn.
The level of opportunity open to marketers today means marketing’s golden age is now. The challenge, however, is working out which opportunity to seize first.
M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]
New research shared exclusively with Marketing Week finds that the proportion of people who don’t understand where and how organisations use their data has gone up despite GDPR.
The world is changing at lightning speed so marketers have got to ensure they have the tools and skills they need to face the challenges ahead.
As the company launches its latest out of home campaign, Trivago’s head of UK and Ireland explains why keeping creative and research in-house ensures it remains “agile” in a competitive market.
The credit card brand is preparing for major changes to its business model and marketing strategy as regulation, competition and economic turmoil hit the financial services industry.
Plus Jägermeister hopes to heal football fans’ broken hearts and critics call for Amazon to stop selling facial recognition technology to police.
CMO Paul Acito explains how he is using marketing to “humanise” the 3M brand and target customers in their personal life.
Duffy will replace Barnaby Dawe as the top marketer at Just Eat as the takeaway company’s new CEO overhauls its top team.
Unequal pay, female stereotypes and the sexualisation of women are three key areas Channel 4 is encouraging brands to address as part of its £1m advertising award.
Chief executive Steve Rowe has laid out the retailer’s plans to become faster, more commercial and ready to compete online.