Coca-Cola’s Fuze Tea launches first UK TV campaign
Molly FlemingFuze Tea’S first TV spot will look to encourage consumers to take a break for themselves as Coca-Cola looks to gain a foothold in the fast-growing iced tea market.
Fuze Tea’S first TV spot will look to encourage consumers to take a break for themselves as Coca-Cola looks to gain a foothold in the fast-growing iced tea market.
Catch up on all the major marketing news this week including Marks & Spencer launching mobile payments, Tesco’s ad blitz and why Lloyds’ marketing has been described as “advertising puffery”.
German jewellery and watch retailer Thomas Sabo is increasingly shifting its spend from magazine placements to media that is “easier to measure”.
Marketers still spend most of their time in the office, but the most important part of their role – creating organisational change – requires face-to-face contact with those outside their department.
Marketing Week and Econsultancy, in partnership with Salesforce, ask top marketers how they align their brand vision with data and technology to achieve tangible results for their customers and their business.
Marketers often complain they are not taken seriously by the rest of their business, seen as doing the fluffy, creative stuff rather than leading on strategic thinking, so what can CMOs do to ensure the rest of the C-suite listens?
Marketing Week reviews the latest books, blogs and industry articles for marketers.
Rather than pretending they can deliver every element of a campaign, agencies should recognise their strengths and work with partners or even competitors to create value for clients.
Members of Marketing Week’s new CX50 list, compiled in partnership with Zone and Cognizant, explain how individuals can make a difference to the customer experience and drive change even in traditional businesses.
Humans often avoid employing effective tactics just because they’re scared to look silly, and marketers’ aversion to rhyming ads is one prominent example.
As consumers continue to shun outdated retail experiences, brands are hoping to use their physical stores to delight shoppers with value-added services that cannot be replicated online.
The last decade has been a turbulent time for Royal Bank of Scotland as it looks to regain and retain customer trust while navigating a new business environment that has seen consumer expectations raised by brands such as Uber and SkyScanner.
Tesco CEO Dave Lewis says it has taken the retailer three years to get its corporate brand, supplier relationships and own-label to a place where it can be competitive at the value end of the market again and now is the time to start communicating that.
Ryanair’s profit warning and Primera Air’s collapse shows low-cost airlines must pay more attention to innovation and loyalty if they want to keep attracting passengers.
The new world of data has led to the coining of the phrase Industry 4.0, which signals big opportunities but also the need to adapt business models and customer experiences to shifting technologies and expectations.