ASOS debuts transaction mobile apps
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
EasyJet founder Sir Stelios Haji-Ioannou (pictured) has unveiled plans to launch a new airline under the name Fastjet after a long period of being at loggerheads with the easyJet board.
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
US movie rental giant Netflix has separated its DVD mail-out service from its movie streaming one, rebranding the former to Qwikster. Read story here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?