TV station launch for over-50s
Pitch reporterA digital television channel aimed at viewers aged 50 and over is set to go live later this year. Called Vintage TV, it will focus on music and popular culture from the 1950s to 1980s.
BP’s sponsorship of the arts comes under attack
Pitch reporterBP’s sponsorship of artistic institutions is coming under fire from artists and pressure groups, which claim the company is using sponsorship to mask the environmentally destructive nature of its activities.
Unilever to double digital spend – Keith Weed, CMO and Sir Martin Sorrell in debate
Pitch reporterCANNES: Unilever is to double its digital spend next year, according to its chief marketing officer Keith Weed, who was speaking today at the Cannes Lions Advertising Festival, in a debate with WPP’s Sir Martin Sorrell.
Burberry launches new campaign with motion-responsive images
Pitch reporterBurberry has launched an interactive ad campaign that uses 3D technology to create motion-responsive images and video that can be rotated, paused and dragged 180 degrees.
Ogilvy wins Huggies ad business in global realignment
Pitch reporterOgilvy has been awarded business on several Kimberly-Clark brands, including Huggies, Kotex and Depend, with incumbent agency JWT losing out.
Financial Times turns to crowd-sourcing for digital ideas
Pitch reporterThe Financial Times is the latest brand to turn to crowdsourcing to seek creative marketing ideas.
Mariah Carey targets young with sweet-inspired fragrances
Pitch reporterDiva Mariah Carey has teamed up with Elizabeth Arden and Bazooka Candy Brands to create a confectionary-inspired fragrance collection, called Lollipop Bling in a bid to extend her fragrance empire to younger consumers.
New Audi campaign uses sculpture to highlight technology
Pitch reporterAudi’s new national print campaign seeks to demonstrate every detail of its flagship A8 car is ’relentlessly refined and perfected’ through pioneering technology.
Pirelli scoops Formula 1 deal
Pitch reporterItalian tyre manufacturer Pirelli has secured a three-year contract to supply Formula 1 with tyres from next year following a spat involving F1 commercial rights supremo Bernie Ecclestone and governing body FIA president Jean Todt.
Facebook founder predicts ad industry will revolve around social media
Pitch reporterCANNES: Facebook founder Mark Zuckerberg says the ad industry should “build great products in a social way” in the next year.
Toyota and EDF join forces in electric car scheme
Pitch reporterToyota is entering into a three-year partnership with EDF Energy as the companies attempt to ramp up their association with green energy.
Comet marketing push to overhaul service reputation
Pitch reporterComet, the Kesa Electricals-owned retailer, is poised to launch a major marketing push to shake off its reputation for poor customer service to coincide with its annual results later this week.
Littlewoods signs Coleen Rooney as its face in £2m deal
Pitch reporterMail order company Littlewoods has signed footballer Wayne Rooney’s wife Coleen Rooney to front its new TV ad campaign in a £2m deal.
Post Office calls statutory advertising review
Pitch reporterThe Post Office is calling a statutory review of all its above the line advertising and marketing business, worth at least £12m, which is currently held by Mother.
Pregnant nun ice cream ad sparks complaints
Pitch reporterThe Advertising Standards Authority has received a stream of complaints about an ad for Italian ice cream company Antonio Federici featuring a pregnant nun.