International news: Unilever’s hiring shift and beer designed for brunch
Sarah VizardPlus Verizon’s attempts to take on Facebook and Google and Nike, Puma and Asics come under fire over factory working conditions.
Plus Verizon’s attempts to take on Facebook and Google and Nike, Puma and Asics come under fire over factory working conditions.
The approach brands take when embarking on a digital transformation journey may differ but getting buy-in from the C-suite and communicating what’s happening to the rest of the business is critical to success.
Hear top tips from Salesforce’s sales and marketing leaders on how close collaboration breeds marketing success.
Almost 70% of consumers don’t trust advertising and 42% distrust brands, seeing them as part of the establishment and therefore ‘remote, unreachable, abstract and self-serving’, according to a new study.
Procurement professionals admit they slow down innovation and cite ‘digital’ as the toughest area to oversee, but with a collaborative approach procurement can also empower marketers.
Healthcare provider Bupa is urging leaders to take ownership of wellbeing in order to ensure both their employees – and organisations – can become more resilient.
The Chinese marketplace giant believes its true brand value is “underrated and underestimated” by the Western business world.
Not every decision is going to be correct and you can learn as much from mistakes as successes, according to the drinks company’s top marketer.
The big four supermarket’s cost-cutting drive has seen it announce well over 2,000 job cuts over the past few weeks.
Having worked at Tesco for over 10 years as a supply chain director, Bruno Monteyne is now one of the UK’s most respected retail analysts. He tells Marketing Week why marketing, which he describes as a “critical” business function, needs to become more clearly defined.
In 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With new data protection laws coming into force next year and machine learning gaining pace it is time for marketers to get up to speed with developments in AI.
The iconic tennis tournament will also introduce more mixed reality combining 360 and AR options as it gives a glimpse into its future.
After redefining its core purpose as a platform for news Twitter is trying to change perceptions and attract new users by leading with a brand-level message for the first time.