Mark Ritson: Reputation can rise above controversy
Mark RitsonWhen the end came, last Thursday, it came more from exhaustion than anything else. After a decade of rumours and accusations of drug use, Lance Armstrong finally reached his limit.
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Top retailers at channel crossroads
Lucy FisherEven the world’s leading retailers are still feeling their way when it comes to cross-channel operations, reveals research seen by Marketing Week. Lucy Fisher reports.
Greenpeace launches Star Wars attack on VW
Rosie BakerGreenpeace is resurrecting its longstanding campaign against Volkswagen’s green claims with a second Star Wars-themed attack that could raise eyebrows at film producer Lucasfilm.
The Secret Marketer: Create your legacy
David CoveneyAs we all slowly get over the “emotional hangover” of the Olympics (albeit with high hopes for a “hair of the dog pick-me-up” from the Paralympic Games), it got me thinking about legacies… And I don’t mean of a philanthropic nature. One of the great “highs” of London 2012 was the feelgood-nature of the capital […]
Consumers get measure of their lifestyles
Michael BarnettTracking every part of their lives, from calorie intake to energy use, is helping consumers take control of purchase decisions and personal goals, according to research seen by Marketing Week.
Top of the pop-ups
Jonathan BaconThe summer is a time for brands to venture outside their comfort zones. And this year, many have used the Queen’s Diamond Jubilee and the London Olympics as inspiration for temporary stands and shops where marketers can engage customers through innovative, immersive experiences. Jonathan Bacon takes a stroll around London and beyond in search of the most attention-grabbing pop-ups.
Mars readies lower calorie caramel variant
Seb JosephMars UK is to launch the first low calorie variant for its flagship Mars brand as part of its commitment to reducing the calorie content of its chocolate by the end of 2013.
Brands share in joy of giving on social media
Mindi ChahalGift giving via social media is growing in popularity, offering brands an opportunity to extend their reach by offering vouchers on group buying-style websites.
Digital natives don’t buy into f-commerce
Lucy HandleyStudents may now spend more time on Facebook than down the pub, but research seen by Marketing Week suggests that brands wanting to connect with 16- to 24-year-olds should reassess their f-commerce strategies. By Lucy Handley
Living large
Mindi ChahalResearch seen by Marketing Week has shown significant change in the size and shape of the British body which could represent an opportunity for high street retailers to boost flagging sales by targeting these consumers. Mindi Chahal reports.
The Secret Marketer: be prepared for PR
David CoveneyThis week I went on a media training refresher course. The agency set me three tasks – one with a print journalist down the line, a live TV interview and finally a live radio session in a studio. All went pretty well, if I say so myself, which I guess is a combination of much practice, a lot of luck and good fortune.
Families get a taste for fast casual dining
Matthew ValentineA new style of eating out that typically offers ‘a safe culinary adventure’ is proving popular because these short menu venues offer value, according to research seen by Marketing Week.
Ten brands that gain the most admiration from marketers
Michael BarnettA new list of brands that are most admired by marketers, seen exclusively by Marketing Week, closely matches those that are loved by consumers.
Dairy Crest appoints Stella Artois marketer
Seb JosephDairy Crest has appointed Stella Artois’ European marketing director James Watson to manage the development of its food brands.
Locog tube campaign thanks sponsors
Seb JosephOlympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”